The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
The American book market, in NPD's report, 'maintained its strength in June, adding 1.8 million print units over the previous five weeks.' The post NPD BookScan for June: Another View of the US Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
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Challenges: First half of 2022, the German market has a sales shortfall of 11.1 percent in the local book trade compared to 2019. The post The German Book Market in 2021: Turnover Up 3.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-07 21:04:45 UTC ]
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Film production company New Regency has partnered with Insight Editions to form a publishing division producing large-format art and gift books based on New Regency's films and series, starting with Simon Abrams's 'The Northman: A Call to the Gods.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-05 04:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
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Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
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Huw Lemmey and Ben Miller, hosts of a popular podcast, take a look at history through the lens of problematic gay figures. Continue reading at The Washington Post
[ The Washington Post | 2022-05-31 13:59:29 UTC ]
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Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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"Theatres of Melancholy," by Patrick Mauriès, presents an alternative history of modern art which makes the case for the importance of a loosely aligned group of painters termed the Neo-Romantics. Continue reading at The Washington Post
[ The Washington Post | 2022-04-19 12:00:00 UTC ]
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'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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Sofi Thanhauser explores the impact of textile trade and production throughout history. Continue reading at The Washington Post
[ The Washington Post | 2022-02-25 13:00:30 UTC ]
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The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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