Could Tumblr Save Web Publishing?

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. Digital publishing is, by nature, a nimble industry and—storm be damned—both Gawker and BuzzFeed found a more than adequate emergency workaround in the popular microblogging social media platform Tumblr. There are some who believe that Tumblr could and should be a more permanent solution for the publishing industry—for its reliability, terrific tools and monetization potential. While BuzzFeed was able to salvage and reconstruct its site in a matter of hours, Tumblr played host to Gawker Media's arsenal of popular sites like Gawker, Deadspin and Gizmodo for nearly a week. Though clearly a stop-gap emergency measure, Gawker did more than simply get by; it sold ads on the platform for State Farm. The site also cranked out a slew of well-received posts, causing some fans to lobby for a full-time Gawker presence on Tumblr. Indeed, for many, Sandy was an eye-opening moment for Tumblr, prompting some to wonder, might the social media platform become a full-scale content management system (CMS) tool for publishers, particularly when so many in the digital media world are crying out for a total Web rethink? That is, of course, if Tumblr is interested in that sort of thing. Among those... Continue reading at 'AdWeek'

[ AdWeek | 2012-11-20 00:00:00 UTC ]
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Publishing Scotland chief exec urges publishers to look abroad

Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:00 Publishing Scotland chief executive Marion Sinclair has urged Scottish publishers to look abroad for opportunities, likening the current situation in digital publishing to "the Wild West". Speaking yesterday [21st... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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TMB Leans Further Into Video as Open Web Revenues Waver

The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive Bonnie Kintzer. Though the company isn't sharing financial specifics, the... Continue reading at AdWeek

[ AdWeek | 2024-05-29 14:50:39 UTC ]
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UK: Jude Gates Leads the Publishers Association’s Sustainability Task Force

The Publishers Association in London is in advanced stages of development with its 'Publishing Declares' sustainability pledge program. The post UK: Jude Gates Leads the Publishers Association’s Sustainability Task Force appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-24 22:09:15 UTC ]
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Will Human-AI Partnerships Make Publishing Workers More Innovative?

The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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A24 Partners with Mack on Its Publishing Program

A24, the New York–based film and TV company, and Mack, the London-based publisher of art and photography books and critical studies, have partnered to distribute A24’s books worldwide, and to publish new books in the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-21 04:00:00 UTC ]
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2 top Penguin Random House editors leaving amid ongoing changes at publishing house

Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News

[ ABC News | 2024-05-21 00:54:12 UTC ]
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Penguin Random House Dismisses Two of Its Top Publishers

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[ The New York Times | 2024-05-20 22:16:53 UTC ]
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Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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Is print dead? Not at this indie bookstore publishing L.A.'s untold stories

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[ Los Angeles Times | 2024-05-20 10:00:37 UTC ]
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Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill

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[ Publishing Perspectives | 2024-05-17 19:01:14 UTC ]
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Publishing Industry Sales Were Flat in the First Quarter of 2023

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Religion Publishers See 'A Good Day'

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[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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Irish poetry publisher toasts new home in pub after crowdfunding campaign

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[ The Guardian | 2024-05-13 15:18:10 UTC ]
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Ken Follett to Publish New Novel with Hachette in 2025

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[ Publishers Weekly | 2024-05-13 04:00:00 UTC ]
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How Fall Became The Big Season in Book Publishing

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