Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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London, England – The World e-Reading Congress drew a number of influential speakers in London today, including Duncan Edwards, CEO of Hearst Magazines International, who highlighted the striking rise of tablet publishing. Hearst is ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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The Policy Press (TPP) has revealed plans to increase its digital focus as the popularity of e-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-08 00:00:00 UTC ]
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Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. Continue reading at Media Week
[ Media Week | 2012-05-04 00:00:00 UTC ]
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Now that all of that Microsoft-related news is out in the open, Barnes & Noble's CEO William Lynch is ready to talk about the future. Fortune sat down with him to discuss the deal and what's next for the Nook. The answer to the latter is, at least in part, near-field communication. The exec... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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By James Sturdivant My favorite part of a very good keynote address from Josh Tyrangiel, editor of Bloomburg Businessweek, at this year’s Publishing Business Conference & Expo (see full coverage here ) came... Continue reading at Publishing Executive
[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
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Microsoft is jumping into the fast-growing ebooks market by investing US$300 million in Barnes & Noble's Nook e-reader and university business, as it looks to unlock Amazon.com and Apple's grip on the exploding tablet computer market. Continue reading at Stuff
[ Stuff | 2012-05-01 00:00:00 UTC ]
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The Booksellers Association's talks with ebook platform providers have intensified after... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Nearly a third of people in the UK own an e-reader, with a further 15% planning to buy one in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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The author first hit it big in the 1970s with a string of go-to books for kids. She recently helped turn 'Tiger Eyes' into a film and is busy on a 1950s-set novel.When "Tales of a Fourth Grade Nothing" first came out, publisher Dutton did not send Judy Blume around the country to talk about it.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-20 00:00:00 UTC ]
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Customers will be encouraged to invest more time in trialling e-readers with WH Smith's new... Continue reading at The Bookseller
[ The Bookseller | 2012-04-19 00:00:00 UTC ]
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Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
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Random House will focus on international partnerships, engage directly with customers and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Collins launched two new language and culture books centering on Market Focus country China at... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Hachette Livre has sold its ebook distribution platform Numilog to its founder and c.e.o. Denis... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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This year’s Booksellers Association conference, to be held at the Warwick University... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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E-book users will now be able to read in complete darkness - thanks to the first-ever e-ink reader that glows in the dark. Continue reading at BBC World
[ BBC World | 2012-04-13 00:00:00 UTC ]
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Barnes & Noble on Thursday released a new Nook Simple Touch e-reader with a screen that lights up so that books can be read in the dark. Continue reading at PC World
[ PC World | 2012-04-13 00:00:00 UTC ]
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Barnes & Noble wants you to take your e-reader to bed. The latest iteration of the Nook, revealed by the book retailer Thursday, is a black-and-white device with a softly glowing backlit screen. It is designed to solve a common problem that co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-13 00:00:00 UTC ]
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Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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