Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and this allows us to provide them with data that no one else can," said Joe Coleman, CEO of New York-based Contently. Docalytics, a startup based in St. Paul, Minn., essentially lets marketers see past downloaded content as it pertains to case studies, white papers, PDFs, ebooks and even sales decks. Through heat-mapping technology and other systems, users can learn things like how long readers spent on certain pages, how many pages they read and what graphics they engaged with. The idea is that Docalytics' program lets marketers improve such content for better future performance. For Contently clients—which include Adecco, Discover, and Domo—Coleman said, "They'll be using it to optimize lead generation, to tweak and improve sales presentations, even to improve their internal communications." The content-marketing sector seems to be heating up, with other notable players such as Percolate and Newscred attracting huge investor dollars in the past year. Though, Contently may have just gained an edge in the B2B realm, letting its customers get a clearer view of performance across mobile and desktop. "Attributing the impact of content marketing on sales is difficult because... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-18 00:00:00 UTC ]
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Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian
[ The Guardian | 2023-12-24 12:00:53 UTC ]
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After a deal to sell Regnery Publishing appeared to be dead in November, Salem Media Group has signed an agreement sell the conservative publisher to Skyhorse Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-22 05:00:00 UTC ]
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Right now’s a really good time to be a One Piece fan. Netflix announced on Sunday that it’s working with Wit Studio — the animation studio behind the early seasons of Attack on Titan and Vinland Saga — for a new anime adaptation of the long-running series. It’ll start fresh from the East Blue... Continue reading at Engadget
[ Engadget | 2023-12-17 22:14:11 UTC ]
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Pursuing its strategy of seeking to further leverage IP, China Literature, China's dominant online publishing and e-book company, has bought Tencent Animation and Comics for 600 million yuan (US$83.6 million). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
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US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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Her solution? A packaging business that sells ideas for commercial genre fiction featuring characters from broadly diverse backgrounds. Continue reading at The New York Times
[ The New York Times | 2023-12-10 10:00:31 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Baker & Taylor’s Aman Kochar has embraced the wholesaler’s role as a conduit between libraries and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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Here are some ways to keep reading when your eyes just don't want to cooperate, even if you don’t have access to audiobook versions. Continue reading at Book Riot
[ Book Riot | 2023-12-06 11:32:00 UTC ]
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The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
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“Going Infinite” may have missed the big takeaway, but it offers at least one undeniable pleasure: deep access. Continue reading at The New York Times
[ The New York Times | 2023-11-17 14:25:02 UTC ]
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During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday
[ Digiday | 2023-11-17 05:01:00 UTC ]
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When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek
[ AdWeek | 2023-11-13 21:00:00 UTC ]
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