Consumer insight 'now at the heart of publishing'

Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically data transformed into something actionable. It’s human, not machine, it’s qualitative and quantitative and it’s taken from multiple sources.” Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]

Other news stories related to: "Consumer insight 'now at the heart of publishing'"


Reputation Reparo! A Harry Potter TV series is in early development at HBO Max.

The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
More news stories like this


One Boat wins nine-way auction for climate activist Nakate

Pan Macmillan's sustainability imprint One Boat has triumphed in a nine-publisher auction for A Bigger Picture, billed as “part rousing manifesto, part poignant memoir” from Ugandan climate activist Vanessa Nakate. Continue reading at The Bookseller

[ The Bookseller | 2021-01-24 15:12:29 UTC ]
More news stories like this


My Job in Five: Lucy Jones

Pan Macmillan's Lucy Jones give The Bookseller an insight into her role as UK sales key account executive. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 02:02:49 UTC ]
More news stories like this


Pan Mac lands Marrs in two-book deal

John Marrs, author of The One (Del Rey), soon to be released as a Netflix series, is moving to Pan Macmillan for two speculative thrillers. Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 22:09:19 UTC ]
More news stories like this


Pan Macmillan, Nosy Crow and Mr B's win FutureBook Awards

Publishers Nosy Crow and Pan Macmillan have been named winners of the FutureBooks Awards: Best of Lockdown, after the week-long virtual conference which culminated in the awards ceremony. The pair won alongside Bath-based bookshop Mr B’s Emporium, the Cheltenham Literature Festival, and academic... Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 02:37:06 UTC ]
More news stories like this


Lokko moves to Pan Mac with two novels

Lesley Lokko is moving from Orion to Pan Macmillan with two “intoxicating” multi-generational novels. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 06:30:43 UTC ]
More news stories like this


Annie Bell | 'Cutting down on waste is an area where we can all contribute as consumers'

Last spring, Pan Macmillan announced the creation of One Boat, a new sustainability imprint from the team behind Bluebird. Its name references the power of “one—the idea that one person can make a significant impact; and that one changed habit can make a big difference”. Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 23:08:18 UTC ]
More news stories like this


Pan Mac rolls out diversity and inclusion action plan

Pan Macmillan has published a diversity and inclusion action plan, featuring measures and targets to employ and publish more people of colour. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 10:50:31 UTC ]
More news stories like this


Pan Mac wins four-publisher fight for Payne

Pan Macmillan has won a four-way auction for Broken Heartlands: A Journey Through Labour’s Lost England by Financial Times political correspondent Sebastian Payne. Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 08:41:04 UTC ]
More news stories like this


Pan Mac nets Barber's 'perfect summer thriller'

Pan Macmillan has netted a “perfect summer thriller” set in Tuscany by Lizzy Barber, in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 18:19:51 UTC ]
More news stories like this


Mariah Carey's 'unfiltered' memoir to Pan Macmillan

Megastar Mariah Carey's memoir will be published by Pan Macmillan in the UK, promising to tell the “unfiltered” story of the singer's life. Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 12:52:18 UTC ]
More news stories like this


Pan Mac and Waterstones triumph at British Book Awards 2020

Pan Macmillan has been named Publisher of the Year, while Waterstones has claimed Book Retailer of the Year, at the British Book Awards 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-06-29 14:20:04 UTC ]
More news stories like this


Pan Macmillan lands Hannah novel in six-figure deal

Pan Macmillan has landed Kristin Hannah's new novel in a six-figure deal ahead of the Netflix series of her book Firefly Lane (Pan). Continue reading at The Bookseller

[ The Bookseller | 2020-05-26 08:06:35 UTC ]
More news stories like this


Hanley Wood Lays Off Staff and Cuts Salaries, Citing COVID-19 Decline

Hanley Wood, the D.C.-based B2B media company serving the real estate, residential design and construction sectors, laid off several employees last week and implemented salary reductions for others, multiple sources tell Folio:. A Hanley Wood rep declined to provide details, but confirmed the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-19 13:43:21 UTC ]
More news stories like this


Anna Bond appointed Octopus m.d., as Goff departs

Pan Macmillan sales and brand director Anna Bond is leaving the publisher after 17 years to join Hachette UK as managing director of Octopus Publishing Group. She replaces current Octopus chief Alison Goff who is stepping down later this year after 21 years with the company.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 11:53:12 UTC ]
More news stories like this


Pan Mac announces pay reductions and distribution staff furloughed as sales drop over Covid-19

Higher paid staff at Pan Macmillan have been asked to volunteer for a pay reduction and employees at its distribution arm will be furloughed as the publisher unveiled measures to help “safeguard” its business during the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-03 10:15:37 UTC ]
More news stories like this


Pan Mac 'forensically reviewing' publication programme as stores shut

Pan Macmillan has said it is “forensically reviewing” its publication programme to decide on possible title moves following the closure of major high street chains during the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-03-24 15:41:34 UTC ]
More news stories like this


PRH and Pan Mac lead British Book Awards trade shortlists

Penguin Random House and Pan Macmillan lead the pack among the shortlists for the trade categories of the British Book Awards 2020. Penguin Random House has 17 nominations and Pan Macmillan has 12. Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 16:38:25 UTC ]
More news stories like this


Bluebird's Hockley Raven Spare promoted to commissioning editor

Pan Macmillan imprint Bluebird has promoted Hockley Raven Spare to commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 07:15:16 UTC ]
More news stories like this


Pan Macmillan to close office in response to coronavirus

Pan Macmillan has announced it is closing its offices from close of play this Thursday (19th March), "until further notice", and has asked everyone at the company to work from home "for the foreseeable future".  Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 01:55:46 UTC ]
More news stories like this