Consumer insight 'now at the heart of publishing'

Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically data transformed into something actionable. It’s human, not machine, it’s qualitative and quantitative and it’s taken from multiple sources.” Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]

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Prior knowledge

The appointment of Penguin General m.d. Joanna Prior to run Pan Macmillan after its current c.e.o. Anthony Forbes Watson leaves that role is a big moment, and also a timely one. Continue reading at The Bookseller

[ The Bookseller | 2021-10-08 07:18:06 UTC ]
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Joanna Prior Succeeds Anthony Forbes Watson as Pan Macmillan CEO

A major move for women in leadership in the English-language book publishing markets, Prior moves from Penguin Random House UK to helm Pan Macmillan in London. The post Joanna Prior Succeeds Anthony Forbes Watson as Pan Macmillan CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-30 13:15:15 UTC ]
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Prior named new Pan Macmillan c.e.o. as Forbes Watson steps down

Penguin General m.d. Joanna Prior has been named the new c.e.o. of Pan Macmillan UK, with Anthony Forbes Watson to step down from the role early next year. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 08:34:06 UTC ]
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Pan Mac bookseller mentorship pilot hailed a success

Pan Macmillan has hailed the success of its bookseller mentorship pilot scheme, which has now come to an end after 14 weeks. Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 15:20:46 UTC ]
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Pan Mac snaps up ex-lawyer Murphy's debut in two-book deal

Pan Macmillan has snapped up two books from debut author and former family lawyer Nora Murphy. Continue reading at The Bookseller

[ The Bookseller | 2021-09-12 17:22:46 UTC ]
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Eddie Jones book on leadership scored by Pan Mac

Pan Macmillan has acquired Leadership, the second book by England Rugby Union head coach Eddie Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 17:06:53 UTC ]
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Louis Theroux charts 'weirdness of Covid world' in Pan Mac deal

Louis Theroux has signed a deal with Pan Macmillan for a new book, Theroux the Keyhole, billed as a “heartwarming diary of the weirdness of family life in Covid world”. Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 15:16:12 UTC ]
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Pan Mac signs Spencer's 'joyful' debut novel in two-book deal

Pan Macmillan has signed In a New York Minute from podcaster, comedian and debut novelist Kate Spencer in a two-book deal Continue reading at The Bookseller

[ The Bookseller | 2021-08-11 02:47:56 UTC ]
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Pan Mac bags Berne's 'Bridgerton meets Groundhog Day' romcom

Pan Macmillan has picked up a Regency-set romantic comedy by Lisa Berne, billed as “Bridgerton meets 'Groundhog Day'”. Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 17:09:19 UTC ]
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Pan Mac lands 'beautiful' book from Yorkshire Shepherdess Owen

Pan Macmillan has landed a “beautiful” new book from Amanda Owen, star of Channel 5 show “Our Yorkshire Farm”. Continue reading at The Bookseller

[ The Bookseller | 2021-08-01 00:46:19 UTC ]
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Diamond moves to Quercus after 14 years with Pan Mac

Lucy Diamond is moving to Quercus in a new two-book deal after 14 years with Pan Macmillan.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-07 07:46:47 UTC ]
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Pan Mac and bks Agency host free demystifying publishing event

Pan Macmillan and The bks Agency are running a free online event all week to demystify publishing for those curious about entering the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-06-09 19:06:54 UTC ]
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Tor takes three from Klune

Pan Macmillan’s Tor imprint has signed Under the Whispering Door, The House in the Cerulean Sea and one further standalone novel by American author T J Klune. Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 18:12:05 UTC ]
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Cresswell delivers The Midwife for Pan Mac

Pan Macmillan has signed The Midwife, a feminist historical novel by Tricia Cresswell, winner of the Mslexia Novel Competition. Continue reading at The Bookseller

[ The Bookseller | 2021-04-20 09:57:50 UTC ]
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My Job in Five: Alice Kent

Communications director at National Centre for Writing Alice Kent talks to The Bookseller about her role.    Continue reading at The Bookseller

[ The Bookseller | 2021-04-15 18:22:57 UTC ]
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The Guardian view on the writing business: readers must ultimately benefit | Editorial

People want stories and that means cultivating a publishing ecosystem where big and small can flourishThis week both the UK’s Competition and Markets Authority and the Department of Justice in the US announced investigations into the planned $2.2bn acquisition of the publisher Simon &... Continue reading at The Guardian

[ The Guardian | 2021-03-28 17:25:47 UTC ]
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Hillary Clinton pens political thriller for Pan Mac

Hillary Rodham Clinton has co-written a political thriller, State of Terror, with long-time friend Louise Penny, to be published in the UK by Pan Macmillan. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 14:21:31 UTC ]
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Pan Mac reveals surprise 'globe-spanning drama' from Ken Follett

Pan Macmillan is bringing out a surprise novel from Ken Follett later this year, said to be a "knock-out read" and a new departure for the bestselling author. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 03:37:04 UTC ]
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Rob Burrow autobiography pre-empted by Pan Mac

In a six-figure pre-empt, Pan Macmillan has scooped the autobiography of former rugby league player Rob Burrow, an ex-Leeds Rhinos legend diagnosed with motor neurone disease in 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-27 00:23:28 UTC ]
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