Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial homeowners. Tennis star Maria Sharapova joined several of the company's most influency editors for an upfronts-style series of talks positioning the new launch for advertisers, held high up on the 64th floor of One World Trade Center Tuesday morning. Jeff Barish, Condé Nast's chief industry officer—home, kicked off the program by highlighting the disconnect between linear cable networks like HGTV and the DIY Network, whose average viewer is in his or her 50's, and millennials, who represented the largest cohort of homebuyers in 2019 (37 percent, according to research from the National Association of Realtors). Many of the biggest names in TV—Giada De Laurentiis, the "Property Brothers," late night talk show hosts—Barish said, don't have the same inroads with younger viewers as the influencers to whom Condé's brands have unique access, such as Bon Appétit food editor-turned-streaming star Claire Saffitz, or the interview subjects featured in Vogue's "73 Questions," videos, which regularly generate millions of views on YouTube. "They are aware of Giada," Barish said, "but they fangirl over Claire." On a panel hosted by Nora Taylor, editor of Architectural Digest's millennial-focused... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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By Joe Wilcox, Betanews Every single person I know with an iPad who has used News Corp.'s "The Daily" complains about persistent crashes and really, really, really, slow update times. Now PaidContent reports that the initial two-week free introduction promotion is going on and on and on, kind of... Continue reading at Betanews
[ Betanews | 2011-02-24 00:00:00 UTC ]
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Asked by Greens senator Sarah Hanson-Young whether ABC political journalist Laura Tingle had been subjected to a 'News Corp pile-on' after her comments on racism in Australia, the national broadcaster's managing director, David Anderson, said she had. At the Senate estimates hearing, the senator... Continue reading at The Guardian
[ The Guardian | 2024-05-31 01:55:16 UTC ]
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David Anderson says News Corp is ‘obsessed’ with the ABC after Tingle faces backlash over ‘racist country’ commentsGet our morning and afternoon news emails, free app or daily news podcastThe ABC managing director, David Anderson, has told Senate estimates he believes the attack on the political... Continue reading at The Guardian
[ The Guardian | 2024-05-30 09:34:48 UTC ]
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Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot
[ Book Riot | 2024-05-23 18:14:04 UTC ]
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OpenAI and News Corp, the owner of The Wall Street Journal, MarketWatch, The Sun, and more than a dozen other publishing brands, have struck a multi-year deal to display news from these publications in ChatGPT, News Corp announced on Wednesday. OpenAI will be able to access both current and well... Continue reading at Engadget
[ Engadget | 2024-05-22 21:46:16 UTC ]
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The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times
[ The New York Times | 2024-05-22 21:41:26 UTC ]
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Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
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New Orleans indies are vibrant community hubs in one of the liveliest and most colorful cities in the country. They not only sell books -- many offer innovative programming for both adults and children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek
[ AdWeek | 2024-05-14 17:00:24 UTC ]
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Bookshop and arts centre run by Salmon Poetry is saved from closure after raising more than €60,000 from 700 individualsA bookshop and arts centre run by a prominent Irish poetry publisher has been saved from closure after a GoFundMe campaign raised more than €60,000 – enough to buy new premises... Continue reading at The Guardian
[ The Guardian | 2024-05-13 15:18:10 UTC ]
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How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot
[ Book Riot | 2024-05-10 18:14:10 UTC ]
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How to prepare for Pride month in the library, both as library workers and library lovers. That, plus this week's book censorship news roundup. Continue reading at Book Riot
[ Book Riot | 2024-05-10 11:30:00 UTC ]
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