Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial homeowners. Tennis star Maria Sharapova joined several of the company's most influency editors for an upfronts-style series of talks positioning the new launch for advertisers, held high up on the 64th floor of One World Trade Center Tuesday morning. Jeff Barish, Condé Nast's chief industry officer—home, kicked off the program by highlighting the disconnect between linear cable networks like HGTV and the DIY Network, whose average viewer is in his or her 50's, and millennials, who represented the largest cohort of homebuyers in 2019 (37 percent, according to research from the National Association of Realtors). Many of the biggest names in TV—Giada De Laurentiis, the "Property Brothers," late night talk show hosts—Barish said, don't have the same inroads with younger viewers as the influencers to whom Condé's brands have unique access, such as Bon Appétit food editor-turned-streaming star Claire Saffitz, or the interview subjects featured in Vogue's "73 Questions," videos, which regularly generate millions of views on YouTube. "They are aware of Giada," Barish said, "but they fangirl over Claire." On a panel hosted by Nora Taylor, editor of Architectural Digest's millennial-focused... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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Following a recent board meeting, the Association of American Publishers has committed itself to amplifying its activities fostering sustainable publishing and diversity, equity, and inclusion efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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In “A Little Hope,” Ethan Joella explores quiet lives in small-town Connecticut. Continue reading at The New York Times
[ The New York Times | 2021-11-16 10:00:03 UTC ]
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In September 1939, Elizabeth Hardwick took a Greyhound bus to New York to pursue a doctorate in 17th-century English literature at Columbia University. A few years earlier she had visited the city with two high school friends, staying at the Hotel Taft in Times Square. The women’s accents had... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-16 09:55:56 UTC ]
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A library goldfish finds a new job as a therapy fish and more good book news this week. Continue reading at Book Riot
[ Book Riot | 2021-11-12 11:41:00 UTC ]
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"Between the Covers" presenter Sara Cox’s debut novel, Thrown, has gone to Coronet. It follows the lives of four women at a pottery class held at a community centre. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 10:45:35 UTC ]
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In Uwem Akpan’s debut novel, “New York, My Village,” a Black African editor traces tribalism at home and abroad. Continue reading at The New York Times
[ The New York Times | 2021-11-02 09:00:06 UTC ]
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In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget
[ Engadget | 2021-10-29 17:00:38 UTC ]
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Trade visitors and exhibitors at Frankfurter Buchmesse spoke of the importance of supporting trade shows and doing business in person. The post Frankfurter Buchmesse Goers: ‘So Nice To Be Home Again’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-26 11:25:48 UTC ]
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Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. The post How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood... Continue reading at Digiday
[ Digiday | 2021-10-26 04:01:00 UTC ]
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With the sixth book in his 'Diary of a Wimpy Kid' series out this week and a Disney+ movie coming out on December 3, the mega-bestselling author is hitting the road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-26 04:00:00 UTC ]
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Here are the best bookish things that happened this week, from library chickens to literacy funding and, of course, WonTon the bookstore cat. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:42:00 UTC ]
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Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian
[ The Guardian | 2021-10-22 04:46:20 UTC ]
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Australian dramatist David Williamson’s new book is a mash up of memoir and autobiography, which casts himself as a former ‘plunderer’ of other’s lives. Continue reading at The Conversation
[ The Conversation | 2021-10-20 03:57:12 UTC ]
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It seems the billionaire is not convinced by the Murdoch empire’s new Mission Zero campaign, and neither are its star commentators; Plus: Tomalaris rides offFresh from targeting climate change “propaganda” in the education system, billionaire Gina Rinehart popped up in News Corp Australia’s... Continue reading at The Guardian
[ The Guardian | 2021-10-15 01:46:45 UTC ]
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Historical fiction can remind us that these "unprecedented" times are anything but. Here's what they can teach us about our current crisis. Continue reading at Book Riot
[ Book Riot | 2021-10-13 10:38:00 UTC ]
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Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian
[ The Guardian | 2021-10-12 16:30:58 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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The purchase of Meredith Corp.'s magazine publishing operations is expected to close by the end of the year. Continue reading at Advertising Age
[ Advertising Age | 2021-10-06 23:04:39 UTC ]
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Inkitt, a data-driven publishing house, has scooped $59m (£42m) in funding from investors including the owner of Macmillan, Stefan von Holtzbrinck, and former c.e.o. of Penguin Michael Lynton, to accelerate the company's continued global expansion, with sights set on San Francisco for a new... Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 12:10:03 UTC ]
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