Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial homeowners. Tennis star Maria Sharapova joined several of the company's most influency editors for an upfronts-style series of talks positioning the new launch for advertisers, held high up on the 64th floor of One World Trade Center Tuesday morning. Jeff Barish, Condé Nast's chief industry officer—home, kicked off the program by highlighting the disconnect between linear cable networks like HGTV and the DIY Network, whose average viewer is in his or her 50's, and millennials, who represented the largest cohort of homebuyers in 2019 (37 percent, according to research from the National Association of Realtors). Many of the biggest names in TV—Giada De Laurentiis, the "Property Brothers," late night talk show hosts—Barish said, don't have the same inroads with younger viewers as the influencers to whom Condé's brands have unique access, such as Bon Appétit food editor-turned-streaming star Claire Saffitz, or the interview subjects featured in Vogue's "73 Questions," videos, which regularly generate millions of views on YouTube. "They are aware of Giada," Barish said, "but they fangirl over Claire." On a panel hosted by Nora Taylor, editor of Architectural Digest's millennial-focused... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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The fledgling full-length fiction imprint of M.J. Rose and friends' Evil Eye Concepts is spreading its wings, with social media word-of-mouth driving remarkably strong sales for a new fantasy series by Jennifer L. Armenstrout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re talking to Adin Dobkin, author of the forthcoming book Sprinting Through No-Man’s Land: Endurance, Tragedy, and... Continue reading at Electric Literature
[ Electric Literature | 2021-05-20 11:00:00 UTC ]
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Promotions at Baker Publishing's Chosen Books and HCCP's Bible teams, and Loyola Press marks Jesuits' Ignatian Year with new book from the religious order's leader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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Ian Rankin's A Song for the Dark Times (Orion) has clearly struck a chord with the book-buying public, reaching a crescendo in its first full week on sale and hitting the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 02:14:07 UTC ]
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HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 12:46:20 UTC ]
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Mark Chandler, previously senior reporter on The Bookseller, has been promoted to the position of news editor, effective from today (Friday 7th May). Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 22:17:08 UTC ]
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First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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#FollowLocalJournalists. That’s the hashtag on a campaign that Twitter is launching today to encourage its users to do just that. According to Sara Fischer, of Axios, in addition to social-media activity, the campaign is running full-page ads in local papers owned by Gannett (including the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-03 12:04:28 UTC ]
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More than 30 people raised $8.35 million to buy the building that houses Warwick's bookstore in La Jolla, Calif., saving it from having to move from where it has operated since 1952. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
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ECPA steps up diversity and inclusion efforts and Tyndale House acquires Hendrickson Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
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In an excerpt from her memoir Negative Space, Lilly Dancyger writes about moving back to New York City as a teenager and grappling with her father's death. Continue reading at Guernica
[ Guernica | 2021-04-26 13:00:05 UTC ]
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Unit sales of print books jumped 35% last week over the comparable week in 2020, driven by huge sales gains for adult books. At this point last spring, sales of adult books were soft because of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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Lifeway revives in-person events for women, NavPress extends Bible memory skills line to kids, and IVP signs exclusive with Christian Audio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
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Lifeway revives in-person events for women, NavPress extends Bible memory skills line to kids, and IVP signs exclusive with Christian Audio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
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HarperCollins parent News Corp's intended acquisition of HMH Books & Media raises, for some, new concern about consolidation. The post News Corp’s Plan To Acquire Houghton Mifflin’s Trade Division appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-31 15:40:39 UTC ]
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Rupert Murdoch’s News Corp. is buying Houghton Mifflin Harcourt’s book-publishing division, with titles by J Continue reading at ABC News
[ ABC News | 2021-03-29 16:27:03 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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Baker Books draws new editors, NavPress names a new publisher, and Revell remembers popular author David Stoop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-23 04:00:00 UTC ]
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