Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial homeowners. Tennis star Maria Sharapova joined several of the company's most influency editors for an upfronts-style series of talks positioning the new launch for advertisers, held high up on the 64th floor of One World Trade Center Tuesday morning. Jeff Barish, Condé Nast's chief industry officer—home, kicked off the program by highlighting the disconnect between linear cable networks like HGTV and the DIY Network, whose average viewer is in his or her 50's, and millennials, who represented the largest cohort of homebuyers in 2019 (37 percent, according to research from the National Association of Realtors). Many of the biggest names in TV—Giada De Laurentiis, the "Property Brothers," late night talk show hosts—Barish said, don't have the same inroads with younger viewers as the influencers to whom Condé's brands have unique access, such as Bon Appétit food editor-turned-streaming star Claire Saffitz, or the interview subjects featured in Vogue's "73 Questions," videos, which regularly generate millions of views on YouTube. "They are aware of Giada," Barish said, "but they fangirl over Claire." On a panel hosted by Nora Taylor, editor of Architectural Digest's millennial-focused... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News
[ ABC News | 2021-01-08 16:43:45 UTC ]
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Major seasonal sales impacted the bestseller charts in China in November, as illustrated books saw strong performances from two children's book series. The post China Bestsellers: November’s Big Sales Rule the Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-05 17:22:03 UTC ]
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Bloomsbury is to embark on "one of its biggest campaigns" ahead of the paperback release of Such a Fun Age by Kiley Reid. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 11:17:53 UTC ]
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With one Facebook post, Kitty O’Meara set off a wave of hope — and a creative windfall. Continue reading at The Washington Post
[ The Washington Post | 2020-12-10 13:00:00 UTC ]
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This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
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This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
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The Calibre Audio charity for readers who have print disabilities is hoping to add 48 new audiobooks to its library this holiday season. The post Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-02 20:32:53 UTC ]
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Michelle Gallen’s winning novel documents one Irish woman’s effort to organize the chaos swirling around her. Continue reading at The Washington Post
[ The Washington Post | 2020-12-02 14:00:00 UTC ]
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Government tactics criticised after the Australian newspaper briefed about a series of Coalition questions meant for the ABC before the broadcaster even received themThe ABC has accused the Morrison government of using News Corp to attack its journalism after the Australian was briefed about a... Continue reading at The Guardian
[ The Guardian | 2020-12-02 02:10:46 UTC ]
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Octopus imprint Mitchell Beazley has acquired The Home Edit Workbook by Clea Shearer and Joanna Teplin of the Netflix series "Get Organized with The Home Edit". Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 20:51:40 UTC ]
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HarperCollins imprint Avon Books will publish Gracie Taylor's historical novel Edie’s Home for Strays. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 01:09:06 UTC ]
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Headline Home is publishing a cookbook by chef Raymond Blanc OBE to accompany his new ITV television series focusing on simple recipes for home cooks. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 20:53:47 UTC ]
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Yesterday, Benjamin Mullin and Keach Hagey, of the Wall Street Journal, broke a huge media-business story: BuzzFeed is buying HuffPost in a stock deal, part of a broader package that will see Verizon Media, HuffPost’s current owner, take a minority stake and make a cash investment in BuzzFeed.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-20 13:25:55 UTC ]
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An anthology of writings provides a glimpse into the mind of the Amazon founder. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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News Corp executive chairman says ‘we do not deny climate change’. Plus: ABC rejects Media Watch segmentWhile News Corp’s Australian outlets were waging war against two former prime ministers at home, the New York-based company was holding its first virtual annual general meeting to update its... Continue reading at The Guardian
[ The Guardian | 2020-11-20 00:31:56 UTC ]
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The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World
[ BBC World | 2020-11-19 19:56:28 UTC ]
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Musing on books' resilience in the pandemic, Tom Weldon talks with Philip Jones; and Penguin Random House India partners with Pippa Rann. The post Industry Notes: Tom Weldon at FutureBook; Penguin Random House UK and India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-19 18:15:54 UTC ]
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News Corp c.e.o. Robert Thomson has said that it would be a "serious antitrust issue" for the industry if Bertelsmann were to acquire Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 09:05:23 UTC ]
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Robert Thomson, CEO of HarperCollins parent company News Corp, said during the company's annual meeting that a purchase of Simon & Schuster by Penguin Random House "will clearly be a serious antitrust issue." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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Parliamentary committee investigating after former prime ministers criticise Murdoch media story on ‘fake’ names in petitionFormer prime ministers Kevin Rudd and Malcolm Turnbull have challenged News Corp to co-operate with any investigation stemming from reports of “foreign interference” in a... Continue reading at The Guardian
[ The Guardian | 2020-11-18 08:02:35 UTC ]
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