Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of advertisers on the small screen.Traditional media such as newspapers and magazines have been hit hard by advertisers switching their campaigns to online platforms such as Google and Facebook. However, spending on TV campaigns by online businesses climbed 8% last year, pushing the category above food spending, which fell by 10% to £627m. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-02-23 00:00:00 UTC ]
Misha Glenny talks about bringing his novel on global crime to the small screen in his role as executive producer and script consultant. Continue reading at The Bookseller
[ The Bookseller | 2017-12-19 00:00:00 UTC ]
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The European Commission is considering a new law to deal with unfair trading practices after deciding further action is necessary to promote fairness and responsibility of online platforms such as Amazon. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Elena Ferrante’s bestselling book “My Brilliant Friend” is headed to the small screen, courtesy of HBO and RAI, Italy’s national public broadcasting company. Set in Naples, “My Brilliant Friend” centers on Elena Greco, as she recalls her lifelong relationship with dear friend — and dear enemy —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-31 00:00:00 UTC ]
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According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech,... Continue reading at Fast Company
[ Fast Company | 2017-02-08 00:00:00 UTC ]
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As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Jilly Cooper's bestselling Rutshire Chronicles novels are to be adapted for the small screen in a new "high-end drama" series for ITV, called "Riders". Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian
[ The Guardian | 2016-04-09 00:00:00 UTC ]
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age
[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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'Marley,' a memoir by John Grogan about owning an ill-behaved but lovable dog, was adapted into a movie starring Owen Wilson and Jennifer Aniston. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-23 00:00:00 UTC ]
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Welcome back, my friends, to the superhero show that never ends ... although, come the fall, it does tend to shut up shop just a little and head towards the small screen because it's cold outside and, well, you know how it is. Nonetheless, this week has brought more than just Saturday Night... Continue reading at Wired
[ Wired | 2014-10-02 00:00:00 UTC ]
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A lot of Google services have transitioned to gain the title of "apps", and the same is true of a large number of extensions for the Chrome browser. These online tools are essentially cross-platforms apps that work identically Now Google is taking another step to break out of the confines of... Continue reading at Betanews
[ Betanews | 2014-09-12 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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It may be increasingly common for first-time authors who cant place their book with a trade house to publish themselves. But its pretty rare for a self-published book to sell more than 1.5 million copiesor move to the small screen as an animated film to be aired on CBS in prime time on Black... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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In the News section of Monday's issue, there are items on total sales at the nation’s three largest bookstore chains; and Warner Brothers’s takeover of DC Comics’s licensed publishing. The Retailing page offers a look at Chicagoland’s bookselling landscape, which has been hit hard by Borders’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-25 00:00:00 UTC ]
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