Comparethemarket ads lead way as online firms become top TV spenders

Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of advertisers on the small screen.Traditional media such as newspapers and magazines have been hit hard by advertisers switching their campaigns to online platforms such as Google and Facebook. However, spending on TV campaigns by online businesses climbed 8% last year, pushing the category above food spending, which fell by 10% to £627m. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-02-23 00:00:00 UTC ]

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3 Wondertacular Rules for Going Viral From The Most Viral Site on the Web

This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company

[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Elf Heads to TV For the Holidays

It may be increasingly common for first-time authors who can’t place their book with a trade house to publish themselves. But it’s pretty rare for a self-published book to sell more than 1.5 million copies—or move to the small screen as an animated film to be aired on CBS in prime time on Black... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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A Peek at the March 28 'PW'

In the News section of Monday's issue, there are items on total sales at the nation’s three largest bookstore chains; and Warner Brothers’s takeover of DC Comics’s licensed publishing. The Retailing page offers a look at Chicagoland’s bookselling landscape, which has been hit hard by Borders’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-25 00:00:00 UTC ]
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