Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-08 18:05:36 UTC ]
News tagged with: #latest collab #augmented reality #latest collaboration #allowing consumers #brand introduced #animation employing #spot shows #weary comic #comic book

Other Publishing stories related to: 'Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans'


Comics Publisher Last Gasp Shuts Down its Distribution Operation

The iconic San Francisco publisher and distributor is getting out of the distribution buisness after December 2016 and will focus on its publishing operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics publisher #distribution operation #publishing operations


The Latest in the Facebook “Friend or Foe” Debate

As the "fake news" controversy unfolds, regional publishers need to rise above the noise. The post The Latest in the Facebook “Friend or Foe” Debate appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook friend #fake news #regional publishers


J K Rowling titles to raise money for Comic Relief

A percentage of sales from the new edition of J K Rowling’s Fantastic Beasts and Where to Find Them (Bloomsbury), as well as Hogwarts Library Books: Quidditch through the Ages, will be donated to Comic Relief as part of Red Nose Day next year. Continue reading at The Bookseller

[ The Bookseller | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise money #comic relief #fantastic beasts


Publishing in the Pacific Northwest: A Comics and Gaming Hot Spot

Major comics publishers such as Dark Horse and Fantagraphics call the region home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pacific northwest #dark horse


Comic Arts Brooklyn Scales Down Size, Not Sales

Despite doubts that it would be held at all, this year’s Comic Arts Brooklyn, an annual indie comics festival held in Williamsburg, Brooklyn, turned in another successful year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful year


Photo Mania: Comic Arts Brooklyn 2016

Publishers Weekly was on the scene at Comic Arts Brooklyn, an annual festival of independent and self-published comics and graphic novels, to capture images of the artists and their works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo mania #annual festival #self-published comics #graphic novels #capture images


Everything you need to know about Marvel's 'Doctor Strange'

Ant-Man, Iron Man, Hawkeye and Black Widow. The Marvel Cinematic Universe has made household names out of a range of comic book characters fairly unknown to the uninitiated, but none is quite like Doctor Strange. Before you dive headfirst into Marvel magic, here are a few things you need to know... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #doctor strange #iron man #black widow


Wimpy Kid author Jeff Kinney goes back to school to celebrate his latest book

Jeff Kinney wears his pants properly now, not with the waistband high, up near his belly button. Continue reading at Stuff

[ Stuff | 2016-11-04 00:00:00 UTC ]
More news stories like this |


PRH Drives Fan Engagement with Open Houses, Retreats

Penguin Random House has found ticketed, special events that offer more than a mere reading are resonating with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special events


DK at London Comic Con

DK is attending MCM London Comic Con this weekend to showcase its collection of Star Wars, Marvel, DC Comics and LEGO titles - and, as the official sponsor of the Kid Zone, will be offering children the chance to take part in LEGO activities and challenges.   Continue reading at The Bookseller

[ The Bookseller | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star wars #dc comics


AMC's 'Comic Book Men' spotlights Geppi's Entertainment Museum as a place where dreams can come true

Here's televised proof that a visit to Baltimore's Geppi’s Entertainment Museum can fulfill a comic-book fan’s dearest fantasy: Sunday’s Season 6 premiere of the AMC show “Comic Book Men,” spotlighting the continuing adventures of writer-director-comic geek Kevin Smith and the staff at his Jay... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-10-27 00:00:00 UTC ]
More news stories like this |


Behind the Italian Bestseller, 'The Imperfect Marvel'

The latest novel from beloved Italian author Andrea De Carlo, about an aging rock star and a young Gelato artisan, was an instant bestseller Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #italian bestseller


Steve Dillon: Judge Dredd, Preacher and Punisher comic artist dies

Steve Dillon, the legendary British comic book artist, known for his work on Preacher, Punisher, and 2000AD's Judge Dredd dies aged 54 Continue reading at BBC News

[ BBC News | 2016-10-23 00:00:00 UTC ]
More news stories like this |


Diamond Comic signs deal to distribute Benitez Productions titles

Hunt Valley-based Diamond Comic Distributors has signed a multi-year deal to distribute comics and graphic novels published by Benitez Productions, including its flagship "Lady Mechanika" titles, Diamond announced Friday. Under the agreement, Diamond will be exclusive Benitez distributor to comic... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-year deal


Insight Editions Launches a Comics Imprint

The publisher of lavish coffee table books is getting into the graphic novel game with an inaugural list of 12 titles starting in March 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics imprint #inaugural list


Marvel pulls 'sexy' 15yo superhero after backlash

Marvel and Midtown Comics have decided to pull a comic book cover featuring a 15-year-old superhero, after fans expressed concerns that she had been drawn in a sexualised manner. Continue reading at Stuff

[ Stuff | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #midtown comics


How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc america #banner year


The Marvelous Order of the City

The ’60s didn’t begin in 1960—or so the conventional history of the counterculture would have it. It wasn’t until 1964 and the Free Speech Movement at Berkeley, the story goes, that authority was seriously questioned. But tear your gaze away from those photogenic kids and consider these three... Continue reading at Slate

[ Slate | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silent spring


Egmont strikes publishing deal with Marvel

John Packard, publishing director of brands and licensing at Egmont, has struck a deal with The Walt Disney Company UK for Marvel author-led fiction. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this |


New York Comic Con: Pokémon Go, Attack on Titan Drive Manga Sales

The U.S. manga market marked its third straight year of sales growth and optimism about the category was reflected at New York Comic Con in programming and artist appearances offered by publishers such as Viz Media, Kodansha and Yen Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #straight year #sales growth #yen press