City and Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
News tagged with: #make sense #share information

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Small publishers concerned over Man Booker changes

The Man Booker Prize submission rule changes will have a negative impact on small publishers,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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E-Publishing Growth is Organic in the Developing World

Emerging markets incorporate international digital publishing models, while at the same time putting their own stamp on them, writes Octavio Kulesz. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-18 00:00:00 UTC ]
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Michael House Stepping Down as President, Publisher of Chicago Defender

Chicago Defender President and Publisher Michael House is stepping down. House will retire effective Sept. 30 and will take a position with the National Newspaper Publishers Association, the Washington, D.C.-based federation that represents more th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
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Johnson Publishing Gets Credit Infusion

Johnson Publishing has secured a line of credit as it continues to "reposition" itself in the marketplace. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-18 00:00:00 UTC ]
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Faber to publish Ian Curtis collection

Faber is to publish a book of lyrics and notebooks from Joy Division frontman Ian Curtis. So... Continue reading at The Bookseller

[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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Fledgling French Publisher Takes on “la rentrée littéraire” and Frankfurt

Young French publisher Les Escales is looking to make a splash this literary season and in Frankfurt with an unconventionally produced novel from the UK. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-16 00:00:00 UTC ]
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Darden Media Group buys Maxim magazine

Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York

[ Crains New York | 2013-09-13 00:00:00 UTC ]
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Lucky Editor Eva Chen Wants To Build A Magazine You Can Talk To

"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company

[ Fast Company | 2013-09-12 00:00:00 UTC ]
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Scholastic to publish new Stiefvater

Scholastic has bought world rights in a companion book to the Shiver trilogy by Maggie Stiefvater... Continue reading at The Bookseller

[ The Bookseller | 2013-09-11 00:00:00 UTC ]
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Behind Time Inc. Purchase of American Express Publishing Lies a Long History

After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division. “This 20-year courtship is finally bei ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
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Publishing System Helps Writers Determine Audience Interest

InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Smashwords Reaches a Milestone: Publishes 250,000th Book

The Smashwords self-publishing platform has published a quarter of million books containing 8.5 billion words in six years in business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
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Hybrid Author Hugh Howey on Self vs. Traditional Publishing

Hybrid author Hugh Howey previews his CONTEC seminar at the Frankfurt Book Fair by offering his hard won views on self vs. traditional publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Storify Acquired by Web Publishing Services Company Livefyre

Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek

[ AdWeek | 2013-09-09 00:00:00 UTC ]
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10 Counterintuitive Tips for Self-Publishers

Bestseller Hugh Howey offers a list of tips that tend to surprise new writers, particularly those who are self-publishing or considering it. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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Judge bars Apple from price-fixing deals with ebook publisher

Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews

[ Betanews | 2013-09-06 00:00:00 UTC ]
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Carlton to publish Springsteen title

Carlton Books is to publish a book chronology of Bruce Springsteen’s 17 studio albums to... Continue reading at The Bookseller

[ The Bookseller | 2013-09-06 00:00:00 UTC ]
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Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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Andrews moves into publishing

E-book and print-on-demand publisher Andrews UK Ltd has set up a traditional publishing imprint... Continue reading at The Bookseller

[ The Bookseller | 2013-09-04 00:00:00 UTC ]
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