City and Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
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Andrews moves into publishing

E-book and print-on-demand publisher Andrews UK Ltd has set up a traditional publishing imprint... Continue reading at The Bookseller

[ The Bookseller | 2013-09-04 00:00:00 UTC ]
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Publishing Hears Echoes of Netflix Business Model

Offering unlimited television shows and music for a flat monthly fee has worked for Netflix Inc. and Spotify AB. Will it work in the book industry? Continue reading at AllThingsD

[ AllThingsD | 2013-09-03 00:00:00 UTC ]
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Egyptian Publishers Diversify in Face of Uncertain Future

Ongoing political uncertainty has resulted in a depressed local book market leading Egyptian to look elsewhere in the Arab world and further abroad to bolster business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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September’s Top Reviews of Self-Published Books from BlueInk Review

This month's “starred” reviews of self-published books include a collection of spiritualist lectures, an examination of the Andean Q’ero faith and a pair of compelling novels. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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The 2013 Magazine Manufacturing and Production Technology Survey

After a four-year decline, new technology investment has suddenly jumped up significantly, according to FOLIO:’s 2013 manufacturing and production technology survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-02 00:00:00 UTC ]
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Bloomsbury acquires Hart Publishing for £6.5m

Bloomsbury has acquired legal publisher Hart Publishing for £6.5m. The addition of Hart... Continue reading at The Bookseller

[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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U.S. Intelligence Agencies Will Begin Publishing The Number Of Surveillance Orders They Request Each Year

In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company

[ Fast Company | 2013-08-30 00:00:00 UTC ]
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Dennis launches kids' magazine

Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children's market for the first time with the launch of Berty Squiggles, a kids' colouring and activity magazine. Continue reading at Media Week

[ Media Week | 2013-08-30 00:00:00 UTC ]
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Beijing 2013: Savvy Publishers, Closer Collaboration

Almost everybody reported increased sales to China, and no one had failed to note (and welcome) the changes within the Chinese reading and publishing community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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Guinness World Records Signs Deal with China’s Largest ELT Publisher

In a ceremony at the 2013 Beijing International Book Fair, Guinness World Records (GWR) and China’s Foreign Language Teaching and Research Publishing (FLTRP) signed an agreement for the publication of the 2014 Chinese-language edition of the Guinness World Records annual book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Kindle ebookstore and self-publishing platform now available in Mexico

Both readers and writers in Mexico have a reason to rejoice today, as Amazon has just launched the Kindle Store and Kindle Direct Publishing in their country. The ebookstore will feature over 70,000 Spanish-language titles, as well as ebooks in indigenous tongues like Nahuatl. To help fill up... Continue reading at Engadget

[ Engadget | 2013-08-29 00:00:00 UTC ]
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Sales, Profits Up at Lagardere Publishing

Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Kobo adds magazines, kids store to its online offerings

Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget

[ Engadget | 2013-08-28 00:00:00 UTC ]
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New York City Has An Internet Inequality Problem

Last Monday night, Mark Zuckerberg published a post announcing Facebook's new initiative to bring Internet access to the developing world. The blueprint for internet.org mapped out how Facebook and a host of phone company allies might connect an additional 5 billion people online through more... Continue reading at Fast Company

[ Fast Company | 2013-08-26 00:00:00 UTC ]
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VIDEO: Online publishing firms growing

The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World

[ BBC World | 2013-08-21 00:00:00 UTC ]
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Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

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[ Fast Company | 2013-08-20 00:00:00 UTC ]
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NewSpring Capital Leads $11M Investment in Open Road Media

E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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Fall Regionals 2013: Getting Back to Basics

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[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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Hot Key to publish Alloy titles

Hot Key Books has signed a deal to become one of the UK publishers for Alloy Entertainment,... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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Hanson Leads S&S Canada into Publishing

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[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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