Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
Google’s annual developer conference not only delivers on the software and web-based announcements but also on whatever hardware it’s been cooking up. In the past, that included smart speakers, phones, Chromebooks and everything else. For I/O 2023, we’re expecting lots of Pixel things. Rumors... Continue reading at Engadget
[ Engadget | 2023-05-08 11:15:42 UTC ]
More news stories like this
Arachnophobic Harry Potter fans, rejoice. Developer Avalanche Software has added a new accessibility feature to Hogwarts Legacy that removes spiders from the game. The update coincides with the title’s arrival on PS4 and Xbox One today.The Hogwarts Legacy update (build 1140773) launched Thursday... Continue reading at Engadget
[ Engadget | 2023-05-05 19:42:15 UTC ]
More news stories like this
On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this
Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age
[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this
BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian
[ The Guardian | 2023-04-26 03:36:53 UTC ]
More news stories like this
Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian
[ The Guardian | 2023-04-19 04:40:32 UTC ]
More news stories like this
Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget
[ Engadget | 2023-04-17 22:37:36 UTC ]
More news stories like this
Ten years—ten years!—reliving JK Rowling’s journey from underdog pastiche to problematic bajillionaire seems like a lot, doesn’t it? And yet Max (formerly HBO Max) plans on sinking millions into a long-running reboot of the YA property. Obviously a lot happens in the books—frogs are eaten, naked... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-13 15:26:29 UTC ]
More news stories like this
Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian
[ The Guardian | 2023-04-12 19:48:47 UTC ]
More news stories like this
Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek
[ AdWeek | 2023-04-12 19:25:11 UTC ]
More news stories like this
Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget
[ Engadget | 2023-04-12 17:16:11 UTC ]
More news stories like this
While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian
[ The Guardian | 2023-04-09 14:00:03 UTC ]
More news stories like this
Hogwarts Legacy won't be making its way to the PlayStation 4 and Xbox One until May 5th, so you'll have two more months of waiting to do if you have an older console. That is, if Warner Bros. Games and Avalanche Software don't push back its release date yet again. They had postponed the game's... Continue reading at Engadget
[ Engadget | 2023-03-07 09:41:48 UTC ]
More news stories like this
A new video game set in the Harry Potter universe lays bare the mediocrity of Rowling’s world. Continue reading at Slate
[ Slate | 2023-03-04 10:00:00 UTC ]
More news stories like this
The buzziest programming of the run-up to Bologna Children's Book Fair focus on artificial intelligence and its impact on publishing. The post ‘AI’ at Bologna: The Hair-Raising Topic of 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-01 11:22:06 UTC ]
More news stories like this
The new Harry Potter game, Hogwarts Legacy, has generated a lot of controversy, which is reflected within the gameplay itself. Continue reading at The Conversation
[ The Conversation | 2023-02-15 04:01:53 UTC ]
More news stories like this
Many people in Japan have been outraged by a recent trend dubbed "sushi terrorism." Videos across social media show people carrying out all kinds of unhygienic acts, like licking the spoon for a container of green tea powder. Another video, which has more than 98 million views on Twitter, showed... Continue reading at Engadget
[ Engadget | 2023-02-13 12:15:42 UTC ]
More news stories like this
Hogwarts Legacy is the Harry Potter game I’ve been dreaming of since I was a teenager. I grew up alongside the Harry Potter novels and devoured them all, and I spent the time between book releases reading and writing fanfiction set in the Wizarding World. I would’ve traded my little emo soul for... Continue reading at Engadget
[ Engadget | 2023-02-10 17:00:41 UTC ]
More news stories like this
Five days ago, a review code for Hogwarts Legacy landed in my inbox. I’ve been thinking about this moment for more than a year, ever since the backlash against the game started gaining traction online. The author of the Harry Potter novels is transphobic and she’s targeted transgender women in... Continue reading at Engadget
[ Engadget | 2023-02-06 11:00:18 UTC ]
More news stories like this
Hogwarts Legacy comes out next week. It is, bar none, the biggest video game to ever use the ever-popular Harry Potter license. A Dragon Age-style open-world RPG, made by Warner Bros. Games and Avalanche Software (recently of the scuttled Disney Infinity), it’s kind of a huge deal. The... Continue reading at PC World
[ PC World | 2023-02-03 15:30:00 UTC ]
More news stories like this