Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
Budding wizards and witches will have to wait a while longer to delve into Hogwarts Legacy. The open-world Harry Potter RPG, which was supposed to arrive this year, has been delayed to 2022. pic.twitter.com/9zqii6DZLm— Hogwarts Legacy (@HogwartsLeg... Continue reading at Engadget
[ Engadget | 2021-01-13 17:44:36 UTC ]
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Pottermore, the digital company for J K Rowling’s Wizarding World, saw revenues rise 3.2% and profits increase 23.2% in the 12 months to 31st March 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 12:26:57 UTC ]
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We used to love these books, but he told me he doesn't want me to support J.K. Rowling now in any way. Continue reading at Slate
[ Slate | 2020-12-22 11:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age
[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Harry Potter actor Rupert Grint racked up a million followers in just over four hours. Continue reading at BBC World
[ BBC World | 2020-11-17 16:59:20 UTC ]
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Actor has announced he will be exiting the Harry Potter prequel series after losing his libel case over allegations of assault towards ex-wife Amber HeardJohnny Depp is set to exit the Fantastic Beasts franchise after being asked to resign by Warner Bros.The actor announced the decision in a... Continue reading at The Guardian
[ The Guardian | 2020-11-06 16:53:04 UTC ]
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Ella discovered Diagon Alley inside her wardrobe during a game of hide-and-seek on her birthday. Continue reading at BBC News
[ BBC News | 2020-11-04 00:03:40 UTC ]
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Actor Matthew McConaughey has the #1 book in the country with ‘Greenlights.’ Plus books on baking and escapist photography help ease the lockdown blues, and a new edition of ‘Harry Potter and the Sorcerer’s Stone’ pops up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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After shaky start in lockdown, Bloomsbury sales soar as people pick books over box setsCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher, Bloomsbury, has reported its most profitable first half in more than a decade, after a nation tiring of box sets fuelled... Continue reading at The Guardian
[ The Guardian | 2020-10-27 12:22:12 UTC ]
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It smelled like Clinton’s emails redux. Last Wednesday, the Murdoch-owned New York Post published a bizarre story, sliming Joe Biden and his son Hunter, that it said was based on files (including, yes, emails) from a laptop that a man who may or may not have been Hunter left in a Delaware... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-10-19 12:20:19 UTC ]
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SUSANNA CLARKE FIRST BURST on the scene with Jonathan Strange & Mr Norrell in 2004 on a wave of publicity partly fueled by comparisons with Harry Potter. However, while both stories are set in England and concern magic, the similarities end there: Jonathan Strange presents a complex, dark,... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-18 17:00:59 UTC ]
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A report compiled by the Publishers Association has found that one in six publishers think Artificial Intelligence will bring about "significant" change for the industry, with academic publishers set to benefit the most. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 21:50:35 UTC ]
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Publishing is a sector which many do not associate with investment in artificial intelligence. However, AI is already prevalent in many publishing businesses and all the signs show that this trend will continue. From content creation through to production, marketing and retail, AI is... Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 20:14:00 UTC ]
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IN THE LATE 1990s and early 2000s, millennials in the United States were tweens and teens, and the Harry Potter phenomenon hit hard. There was nothing so comforting in the face of overseas wars and 9/11 as a bit of Blairite neoliberalism from abroad: the British school novel wrapped up with a... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-09-19 15:00:45 UTC ]
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The long-rumored Harry Potter open-world game finally has a release date. Hogwarts Legacy will come out sometime in 2021. Sony shared a lengthy cinematic trailer during its PlayStation 5 showcase detailing what you’ll do the game. You’ll play as a wi... Continue reading at Engadget
[ Engadget | 2020-09-16 20:27:10 UTC ]
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With books delayed by the pandemic reaching shops alongside other titles aimed at the Christmas market, the trade has seen sales boomBooksellers up and down the UK are reporting a boom in sales since readers returned to bookshops after the lockdown, with the first avalanche of Christmas titles... Continue reading at The Guardian
[ The Guardian | 2020-09-11 12:40:19 UTC ]
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Harry Potter author J.K. Rowling says she is returning an award from a human rights group linked to the Kennedy family after the president of the organization criticized her comments about transgender issues. Continue reading at CBC
[ CBC | 2020-08-28 20:34:31 UTC ]
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A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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