Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
Niantic's real-world events for 2019 were so successful that they generated $249 million in tourism revenue across Chicago, Dortmund and Montréal. That's what the company has revealed in a new events website, which it launched alongside its fe... Continue reading at Engadget
[ Engadget | 2020-01-23 13:44:00 UTC ]
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There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
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Harry Potter actress Evanna Lynch will narrate Irish author Sam Blake's feminist thriller, Keep Your Eyes on Me (Bolinda), billed as "Strangers on a Train” meets “Dial M For Murder”. The deal for world English language audio rights was agreed between Ellis Moore, senior rights and content... Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 12:05:13 UTC ]
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Pottermore, the digital publisher of Harry Potter, recorded sales of £31.5m in the year to end March 2019, with pretax profit jumping to £6.9m. Describing the performance as "another very good year", chair Neil Blair highlighted "strong" sales of the original Harry Potter series across e-books... Continue reading at The Bookseller
[ The Bookseller | 2020-01-02 23:13:21 UTC ]
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Check out Harry Potter duvet covers in simple, nuetral colors, bright, fantastical images, and learn about Harry Potter pillows. Continue reading at Book Riot
[ Book Riot | 2019-12-27 11:31:39 UTC ]
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Gender policy is splitting the U.K. in two this week. Across the pond, Harry Potter author J.K. Rowling is being crucified online, blasted as “transphobic” and a “TERF,” after she tweeted the hashtag #IStandWithMaya. Who is Maya? What’s a TERF? We have answers.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-12-19 15:21:28 UTC ]
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The Harry Potter creator’s year is now bookended by Twitter controversies, but this latest one is much worse. The constant hum of Twitter outrage makes it all sound the same at a distance. Everyone is mad online again? What else is new?Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-12-19 12:15:49 UTC ]
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A girl who went blind is able to read again after being given a camera that reads for her. Continue reading at BBC World
[ BBC World | 2019-12-19 09:27:57 UTC ]
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Harry Potter and romance books? Of course!!!! Get ready to know more about these romance books matched with Hogwarts Houses. A Slytherin + Hufflepuff? Yes. Continue reading at Book Riot
[ Book Riot | 2019-12-18 11:38:39 UTC ]
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BizBash, the 19-year old B2B media company for events organizers, has been acquired by Connect Meetings for an undisclosed sum, both sides announced. A subsidiary of the UK-based, global tradeshow company Tarsus Group, Connect serves meeting planners—in particular, those who organize corporate,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-17 20:01:44 UTC ]
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Here's all you need to know about Harry Potter music, including who wrote it, where you can buy it, and where to see it live. Continue reading at Book Riot
[ Book Riot | 2019-12-17 11:34:55 UTC ]
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TweetSomeone came up to one of our children’s specialists the other day and asked if anyone had ever retrieved the $200 Harry Potter boxed set that had been accidentally knocked into the hollow column next to the Harry Potter section during our storewide inventory in July. Since no one had... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 13:00:27 UTC ]
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AbeBooks has published a list of the most expensive books they sold this year, with The Complete Works of Abraham Lincoln, which sold for $40,000, at the top. Better luck next year, signed Harry Potter deluxe set ($38,560)! A first edition of The Maltese Falcon and Mark Twain’s complete writings... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-09 21:14:37 UTC ]
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Christmas is coming up, so consider gifting the Potterhead in your life (if that’s you, treat yourself!) some of these gorgeous Harry Potter earrings. Continue reading at Book Riot
[ Book Riot | 2019-12-05 11:36:56 UTC ]
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As the Harry Potter play officially opens in San Francisco on Sunday, the production continues to sidestep a deeper discussion about casting. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-01 23:54:38 UTC ]
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What could be better than Harry Potter or Target? The answer is, of course, Harry Potter at Target. Over the ... Continue reading at Book Riot
[ Book Riot | 2019-11-29 11:32:47 UTC ]
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We must grapple with tough questions about artificial intelligence before it’s too late, Susan Schneider says. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 01:43:20 UTC ]
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I've found the perfect Harry Potter Christmas decorations for your winter holiday, whether you like DIY projects or you prefer to buy. Continue reading at Book Riot
[ Book Riot | 2019-11-18 11:36:10 UTC ]
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So many readers have a personal connection to the Harry Potter series, some of them weirder than others. Here, Rioters spill their Harry Potter confessions. Continue reading at Book Riot
[ Book Riot | 2019-11-18 11:34:09 UTC ]
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Delve deeper into the series as we do a close reading of the first lines and last lines of each Harry Potter book in this iconic and magical series. Continue reading at Book Riot
[ Book Riot | 2019-11-15 11:37:59 UTC ]
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