Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
More news stories like this
Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. The move underscores the streaming giant's efforts to invade all things digital audio. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
More news stories like this
David Beckham, Dakota Fanning, Eddie Redmayne and "Harry Potter" himself, Daniel Radcliffe, have all signed on to read chapters of "The Sorcerer's Stone." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-05 18:07:58 UTC ]
More news stories like this
Daniel Radcliffe will lead an all-star read-along of Harry Potter and the Sorcerer's Stone. Continue reading at Book Riot
[ Book Riot | 2020-05-05 17:46:56 UTC ]
More news stories like this
The stars are coming out to bring the first Harry Potter novel to life in a new way. There have been audiobooks of Harry Potter and the Sorcerer's Philosopher's Stone, and (of course) a movie based on it, but this time around, big names are reading t... Continue reading at Engadget
[ Engadget | 2020-05-05 16:59:45 UTC ]
More news stories like this
Stars including Daniel Radcliffe, Stephen Fry, and Eddie Redmayne are recording videos of themselves reading the first Harry Potter book in the latest addition to Harry Potter at Home. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 15:10:11 UTC ]
More news stories like this
Did you grow up with the Boy Who Lived? You can re-read the series or you can check out these books like Harry Potter for adults. Continue reading at Book Riot
[ Book Riot | 2020-04-29 10:32:45 UTC ]
More news stories like this
An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-04-24 10:30:04 UTC ]
More news stories like this
Our relationships with characters from books and screen – called parasocial relationships – serve many of the same functions as our friendships with real people, minus the infection risks. Continue reading at The Conversation
[ The Conversation | 2020-04-21 03:11:35 UTC ]
More news stories like this
Answer eleven questions about the Harry Potter books and the wizarding world to discover which of the Hogwarts Professors you are most like. Continue reading at Book Riot
[ Book Riot | 2020-04-16 10:34:27 UTC ]
More news stories like this
An updating list of online treats from bibliophiles including JK Rowling, Simon Armitage and Lynda La Plante to entertain locked-down children and adults • The best arts and entertainment during self-isolationGruffalo artist Axel Scheffler has put out a free new picture book explaining the... Continue reading at The Guardian
[ The Guardian | 2020-04-09 11:04:32 UTC ]
More news stories like this
Though Harry Potter might be one of the most easily recognizable books about magic schools, there are many books that go beyond Hogwarts. Find them here. Continue reading at Book Riot
[ Book Riot | 2020-04-02 10:36:55 UTC ]
More news stories like this
Wizarding World of Harry Potter introduces Harry Potter at Home, a new collection of free resources for readers and educators. Continue reading at Book Riot
[ Book Riot | 2020-04-01 17:06:24 UTC ]
More news stories like this
J K Rowling and her Wizarding World partners have announced three new initiatives under the banner Harry Potter At Home, to help children, parents, carers and teachers who are at home during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:21:07 UTC ]
More news stories like this
The real world isn’t looking so great right now, so here’s another option: escape into the Harry Potter universe for a bit with Harry Potter at Home, a digital hub for kids. Hosted at WizardingWorld.com, Harry Potter at Home has craft videos, articles, games, and more ways to engage Harry Potter... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-01 15:30:29 UTC ]
More news stories like this
Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:20:14 UTC ]
More news stories like this
Feeling a little copped up and bored? Good news: The Harry Potter Alliance is hosting a virtual con today through Saturday, April 4th! Continue reading at Book Riot
[ Book Riot | 2020-03-23 18:14:12 UTC ]
More news stories like this
An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-15 10:30:40 UTC ]
More news stories like this
Artificial intelligence is expected to create more value for global businesses than the current worth of the entire United States economy over the next 15 years. That figure--$19.2 trillion--comes from an economic model commissioned for a new book called The AI Age by Adam Riccoboni, managing... Continue reading at AdWeek
[ AdWeek | 2020-03-11 21:34:01 UTC ]
More news stories like this
Do you consider yourself a hard-core Potterhead? Did you defy your Veron Dursley-esque stepfather by joining the college Quidditch team? Did a rough breakup prompt an ill-advised dalliance with Snapism? Is your work commute enlivened by the dulcet tones of the weekly MuggleCast? Have you inked a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-11 17:04:10 UTC ]
More news stories like this