Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
News tagged with:
#publicly traded
#artificial intelligence
#staying safe
#cmo strategy
#newsletters galore
#corporate subscriptions
#@adage
#—including access
#harry potter
Users should not panic about a Facebook-style filtered timeline just yet, but Dick Costolo says curation will happen for ‘logged in users’ as well as passing visitorsTwitter will expand its efforts to “curate” tweets and media for its users, according to chief executive Dick Costolo, although... Continue reading at The Guardian
[ The Guardian | 2015-04-29 00:00:00 UTC ]
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#published early
Twitter users are subbing in 'Thrones' themes for famous children's book titles. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-20 00:00:00 UTC ]
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#famous children
#twitter users
#book titles
"Adorkable" will be added to the next edition of the Collins English Dictionary, after... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Got growth problems? Here's one way to solve it: advertising.Growth is a top-of-mind concern for Twitter and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine.Digital ad... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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#twitter users
#email address
Zoe Lofgren wants Netizens to help craft laws that protect the future of the Net itself. Zoe Lofgren, Chair of the House Ethics Committee, has published a thought-provoking article about the legal tactic of seizing of domain names when the owners are accused of copyright infringement. She... Continue reading at Fast Company
[ Fast Company | 2012-11-20 00:00:00 UTC ]
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#cutting edge
#online content
#free expression
Visual artist and poet José Faus, journalist C.J. Janovy, and writer Desideria Mesa, join host Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri, to discuss Kansas City’s literary legacy and its future. The group focuses on new book ban legislation, as well a white... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-27 08:53:54 UTC ]
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#visual artist
#literary legacy
#book festival
In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for... Continue reading at AdWeek
[ AdWeek | 2019-01-29 00:00:00 UTC ]
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#making major
ABA CEO Oren Teicher announced the organization's investment in Batch and called for bookseller support. Booksellers pushed for a boycott of Sean Spicer at BookExpo and increased awareness of gentrification in bookselling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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#sean spicer
#invoicing overhaul
#bookseller calls
Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company
[ Fast Company | 2018-03-14 00:00:00 UTC ]
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#breaking news
Fantasy writer China Miéville's 2009-published noir thriller The City & The City (Macmillan) is being adapted for a four-part BBC Two drama starring David Morrissey as Inspector Tyador Borlú. Continue reading at The Bookseller
[ The Bookseller | 2017-04-20 00:00:00 UTC ]
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#david morrissey
Union believes alternative regulator is more compliant with Leveson reportThe National Union of Journalists has endorsed Impress, the regulator created as an alternative to the Independent Press Standards Organisation (Ipso).In so doing, the NUJ has labelled Ipso, which was set up by the... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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#overwhelming majority
#magazine publishers
As chronicled in the Kickstarter video above, the Call Me Ishmael (CMI) project is ingeniously simple: People dial in to 774-325-0503, leave a message about a favorite book, and CMI produces the simplest YouTube video in the world, showing a manual typewriter typing the caller’s words. That’s... Continue reading at Slate
[ Slate | 2015-11-18 00:00:00 UTC ]
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#abiding love
#favorite book
Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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How teens learn about navigating the online world varies, but a pair of digital media literacy programs aim to get more Canadian students scrutinizing their social feeds. Continue reading at CBC
[ CBC | 2024-04-15 08:00:00 UTC ]
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#social feeds
#digital media
The owner and operator of Tattered Cover bookstores, has filed a motion with the U.S. Bankruptcy Court to reschedule a hearing on its reorganization plan in order to allow the owners to entertain and review offers to purchase the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-01 04:00:00 UTC ]
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#bankruptcy court
Welcome to Day One of the London Book Fair. If you need to choose which of the more than 150 panels and discussions offered by this year's Seminar Program you'll be checking out today, look no further. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-11 04:00:00 UTC ]
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#program highlights
#seminar program
#london book
#book fair
BookLife talks with Renee Harleston, founder of Writing Diversely, about the value of sensitivity readers Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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#sensitivity readers
Over 500 members of the KidLit community—including Sabaa Tahir, Angie Thomas, and Jason Reynolds—have signed an open letter to the Society of Children’s Book Writers and Illustrators, calling for the organization to break its silence on the ongoing genocide in Gaza, which has so far claimed the... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 19:00:45 UTC ]
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#gaza silence
#angie thomas
#open letter
#book writers
#children’s book