Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday Night Live alum Jason Sudeikis in a cast of five real-life artistically minded men in their 30s or early 40s, a dozen videos were developed off premises established by content agency The Story Lab. The blended Scotch whisky appears in casual settings like the dinner table, as the men hold conversations about life, work, creativity and other topics. Each character—there's a surfer, chef, musician and hat designer—has monologue-esque moments in the series, often sharing their personal philosophies. Yeah, it can probably be described as Lifetime for dudes. The series' tagline: "An Original Web Series that Celebrates the Modern Gentlemen Movement." At any rate, the episodes run between three and five minutes and are being pitched with paid ads on Facebook, Google (search), AskMen.com and Playboy.com. It will be pushed through Esquire's online and offline properties as well. "Brotherhood is a collection of stories that paint the picture of today's modern gentlemen," per Lisa Eisenpresser, cofounder and head of development at The Story Lab. "These are multi-hyphenated gentlemen who are handsome, stylish, and aspirational—men who inspire us to pursue lives of passion and purpose. We... Continue reading at 'AdWeek'
[ AdWeek | 2013-11-23 00:00:00 UTC ]
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The AAPI Communities in Conversation series launches on January 4 at 1 p.m. ET. The series is a joint effort between the University of South Carolina's Augusta Baker Endowed Chair and Penguin Random House Library Marketing, with additional media support from Publishers Weekly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-03 05:00:00 UTC ]
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“Putin’s People” author Catherine Belton said the claim on Roman Abramovich’s acquisition of Chelsea “has not been admitted to be false.” Continue reading at The Washington Post
[ The Washington Post | 2021-12-23 08:51:35 UTC ]
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Avon Books has acquired two more saga novels from author Jane Holland, writing under the pseudonym Betty Walker. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 14:32:47 UTC ]
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The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
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Vintage’s Charlotte Humphery and Oxford University Press' Nico Parfitt are joining Sceptre’s editorial team in newly created roles. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 14:10:52 UTC ]
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Tiny Tree Children’s Books has landed a new series of educational picture books written and illustrated by teacher and social entrepreneur Alex Winstanley to help children understand long-term health conditions. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 06:26:42 UTC ]
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Springer Nature and the Egyptian Government have agreed a “landmark” deal to drive forward open research and ensure Egyptian research achieves greater global visibility. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 10:56:21 UTC ]
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John Legend, Mike Jackson and Ty Stiklorius, founders of Get Lifted Film Co., are joining the independent publishing company Zando with their own imprint. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-13 14:00:39 UTC ]
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Singer John Legend and members of the Get Lifted Film Company have partnered with Zando to form a new imprint, Get Lifted Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-13 05:00:00 UTC ]
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Scholastic UK has announced a global publishing deal with 9 Story Media Group and Karma’s World Entertainment for a new Netflix series. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 02:29:44 UTC ]
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Sweet Cherry imprint Clock Tower Publishing has acquired M J Sullivan’s YA sci-fi series inspired by gaming and virtual reality. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 18:01:30 UTC ]
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Yale University Press is gearing up to publish A Little History of Art by Charlotte Mullins, an "exciting" addition to the press' Little Histories series. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 07:18:20 UTC ]
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Hodder & Stoughton has signed up the award-winning The Queen’s Thief series from author Megan Whalen Turner and will publish new paperback editions of the series in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 07:14:44 UTC ]
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Liz Nugent’s psychological thriller Lying In Wait (Penguin Books) is to be developed as a mini-series. Continue reading at The Bookseller
[ The Bookseller | 2021-11-24 22:34:54 UTC ]
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One More Chapter has acquired three new titles in the DCI Matilda Darke thriller series by Michael Wood. Continue reading at The Bookseller
[ The Bookseller | 2021-11-21 19:16:49 UTC ]
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Simon & Schuster Children’s Books has acquired Rock, Paper, Killers, the "delicious and playful" first in a line of YA thrillers by Alexia Mason, a new pseudonym for Irish crime writer Alex Barclay. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 07:49:47 UTC ]
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Jason Mott took home the National Book Award for fiction. Other winners included Tiya Miles, Martín Espada and Malinda Lo. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-18 02:37:03 UTC ]
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Penguin Random House (PRH) is re-recording all 40 audiobooks from Sir Terry Pratchett’s bestselling Discworld series, with an all-star cast of acting talent including Bill Nighy, Andy Serkis and Sian Clifford. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 06:33:33 UTC ]
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Sony and Microsoft have had a year to address supply shortages and improve game libraries for their new consoles. Here's how they stack up. Continue reading at Wired
[ Wired | 2021-11-12 12:00:00 UTC ]
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