Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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Robert Thomson, CEO of HarperCollins parent company News Corp, said during the company's annual meeting that a purchase of Simon & Schuster by Penguin Random House "will clearly be a serious antitrust issue." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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Parliamentary committee investigating after former prime ministers criticise Murdoch media story on ‘fake’ names in petitionFormer prime ministers Kevin Rudd and Malcolm Turnbull have challenged News Corp to co-operate with any investigation stemming from reports of “foreign interference” in a... Continue reading at The Guardian
[ The Guardian | 2020-11-18 08:02:35 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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A sale of the venerable publisher of Stephen King and Hillary Clinton could fetch $1.7 billion and rev up consolidation in book publishing. Continue reading at The New York Times
[ The New York Times | 2020-11-17 08:28:15 UTC ]
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Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 08:28:03 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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The Simulmatics Corporation also sought to predict riots and influence Vietnam, Jill Lepore writes. Continue reading at The Washington Post
[ The Washington Post | 2020-11-13 13:00:00 UTC ]
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As Trump and his allies continue their desperate efforts to overturn the election results, there are reports that the soon-to-be former president is planning to launch his own media venture. Mike Allen, of Axios, wrote in his newsletter on Thursday that Trump “has told friends he wants to start... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-13 12:41:44 UTC ]
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Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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These are our favorite manhwa and manga like The Gamer to check out if you can’t get enough of this popular manhwa. Read on. Continue reading at Book Riot
[ Book Riot | 2020-11-11 11:39:00 UTC ]
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Trump first said it was going to be at the Four Seasons and everyone assumed it was the hotel but he later clarified it was Four Seasons Total Landscaping. Continue reading at Slate
[ Slate | 2020-11-07 23:30:22 UTC ]
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Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 06:35:06 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Former prime ministers urge others to join push for royal commission into lack of media diversity in AustraliaFormer Australian prime minister Malcolm Turnbull has signed Kevin Rudd’s petition calling for a royal commission into News Corp’s dominance of the Australian media.Rudd, also a former... Continue reading at The Guardian
[ The Guardian | 2020-10-25 05:42:32 UTC ]
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Tech firms, newly sensitive to fake news, stopped the story circulating. Now the global media giant has roared in outrageMedia organisations shouldn’t publish allegations unless they believe them to be true, after making appropriate checks. This is a normally uncontroversial principle of... Continue reading at The Guardian
[ The Guardian | 2020-10-21 16:30:01 UTC ]
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