Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports.  Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
News tagged with: #kendrick lamar #short film #beautiful life #nielsen

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Try this easy tactic to trick your brain into making better decisions

When it comes to serious decisions in business or in life, this mental quirk can set us up for catastrophic failure unless we actively work to keep it in check. Imagine this: You’re heading for the cashier at your local bookstore when you pass a display selling coffee mugs for $5. There’s only... Continue reading at Fast Company

[ Fast Company | 2021-05-07 05:00:19 UTC ]
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What can ‘The Age of Decadence’ teach us about today? A great deal.

Simon Heffer’s encyclopedic book about Victorian and Edwardian England offers a fascinating perspective on the present. Continue reading at The Washington Post

[ The Washington Post | 2021-05-05 06:00:00 UTC ]
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Making it mainstream

The former editor-in-chief of Attitude magazine asks whether publishing is experiencing a watershed moment for LGBTQ+ representation.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 19:15:31 UTC ]
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Hachette makes Times' Top 50 Employers for Women for second year

Hachette UK has been selected as one of the Times Top 50 Employers for Women for the second year running. Continue reading at The Bookseller

[ The Bookseller | 2021-04-28 21:32:56 UTC ]
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Why Writing a Memoir is Like Making Kimchi

In Crying in H Mart, Michelle Zauner—also known as the indie-pop musician Japanese Breakfast—writes of her mother’s battle with terminal cancer and the caretaking process. The mother-daughter relationship is the beating pulse of this memoir, presented in all of its uncomfortable complexities.... Continue reading at Electric Literature

[ Electric Literature | 2021-04-22 11:00:00 UTC ]
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A Philosopher Makes ‘The Case for Rage’

Myisha Cherry, in a debut book for Oxford University Press, argues that fury toward racism, injustice, and inequality can be a righteous force and that "even God got angry." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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As a kid, I loved Judy Blume’s books. As an adult, I wonder: How do they read today?

Blume’s novels educated — and entertained — generations of readers. In today’s culture, it’s more complicated. Continue reading at The Washington Post

[ The Washington Post | 2021-04-19 12:00:00 UTC ]
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Sue Hendra & Paul Linnet | 'We wanted to make a moment where the world disappears'

Foreign travel is still a distant dream when I speak to Sue Hendra and Paul Linnet on the anniversary of the first national lockdown, making the setting of their new picture book I Spy Island (Simon & Schuster Children’s Books) impossibly idyllic. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 20:38:45 UTC ]
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Five of 2020's best crime writers on where mystery fiction is today

Times Book Prize finalists Rachel Howzell Hall, Ivy Pochoda, S.A. Crosby, Jennifer Hillier and Christopher Bollen talk about race, place and genre. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-09 14:25:05 UTC ]
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Francine Rivers: ‘I’m Not Trying to Make Readers Happy'

The Christian fiction writer's bestsellers such as ‘Redeeming Love’ challenge readers to find answers in faith for their toughest questions and roughest issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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Leigh Bardugo’s ‘Rule of Wolves’ is the latest action-packed installment in the Grishaverse saga

This story picks up the threads that 2019’s “King of Scars” left so captivatingly loose. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 12:00:00 UTC ]
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Lisa Scottoline’s latest novel, ‘Eternal,’ is not a thriller but is thrilling nonetheless

Lisa Scottoline’s historical novel centers on three teenagers whose lives are shaken by Italy’s fall into fascism. Continue reading at The Washington Post

[ The Washington Post | 2021-04-01 14:00:00 UTC ]
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The Proof is in the Audio: How Proof Listeners Make Sure the Audiobook Matches the Print

Have you ever wondered who's responsible for making sure an audiobook matches the print? It's proof listeners! Continue reading at Book Riot

[ Book Riot | 2021-04-01 10:37:00 UTC ]
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Bookselling Ireland calls for Taoiseach to make bookshops 'essential'

Bookselling Ireland has today (1st April) written to the Taoiseach to ask that bookshops be classed as "essential" retail and allowed to open, or be granted special dispensation to offer click and collect services. Continue reading at The Bookseller

[ The Bookseller | 2021-03-31 15:26:01 UTC ]
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Chrissy Teigen leaves Twitter, citing abuse and hate on the platform

TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian

[ The Guardian | 2021-03-25 12:40:11 UTC ]
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Jacqueline Winspear’s latest novel reminds us why we love Maisie Dobbs

The venerable PI is at her best in ‘The Consequences of Fear,’ a murder mystery set in war-torn London Continue reading at The Washington Post

[ The Washington Post | 2021-03-25 12:00:00 UTC ]
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Frankfurt to ‘Re:Connect’ in October: Exhibitor Registration Opens Today

Frankfurter Buchmesse opens registration for its 2021 trade show: five buildings, 'Frankfurt Workstations,' and Guest of Honor Canada. The post Frankfurt to ‘Re:Connect’ in October: Exhibitor Registration Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-08 07:32:10 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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‘Brood,’ a quiet meditation on the small stuff, makes for a perfect pandemic read

Jackie Polzin’s novel finds the joy in raising chickens, baking — even cleaning. Continue reading at The Washington Post

[ The Washington Post | 2021-03-05 12:00:00 UTC ]
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Make Time For 15 of the Best Erotic Short Stories and Novellas

Short, fun erotic short stories that will leave you wanting more! Check out the best erotic short stories that you need to pick ASAP. Continue reading at Book Riot

[ Book Riot | 2021-03-05 11:35:00 UTC ]
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