Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are living under a rock, the ad industry is obsessed with AI. And that obsession has spilled into Cannes, so much so that it has become a bit of an annoyance for some people, who are complaining it has overshadowed other topics such as creativity and sustainability, as reported today by Ad Age’s Asa Hiken and Brian Bonilla. Read more here on how AI is showing up in Cannes panels, deal-making, out-of-home ads, Grand Prix awards and more. But will the hype last? “No one is talking about the Metaverse and NFTs anymore. If you came here last year, everyone was talking about that, now everyone's talking about AI. God knows what they'll be talking next year,” said Fernando Machado, the former Burger King and Activision Blizzard marketer who is currently CMO at plant-based food maker NotCo. Climate actionIt can be tough to spot someone in Cannes throngs, but not Richard Edelman, who was trailed along the Croisette yesterday by the environmental activist group Clean Creatives. The group held signs pointing to Edelman that read, “This person works with fossil fuel clients” and “This agency is happy to greenwash fossil fuels.” The group also hijacked the agency’s Gen Z Lab presentation, with... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-22 19:48:12 UTC ]
News tagged with:
#media deals
#global head
#garett sloane
#nielsen
An investigation into potential elder-abuse of author Harper Lee - sparked by the surprising announcement that she would publish a new book - has been closed, with no findings of any abuse, officials say. Continue reading at Stuff
[ Stuff | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book -
Harper Lee is, according to the state of Alabama, well enough to have signed off on the release of her forthcoming novel, 'Go Set a Watchman.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile device
#mobile devices
#targeted ads
The cover for Harper Lee’s forthcoming novel is “striking”, and will stand out on shelves, booksellers have said. Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
HarperCollins unveiled the jacket of the hotly anticipated novel, with president and publisher of general books Michael Morrison noting that the design "draws on the style of the decade the book was written, but with a modern twist." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cover reveal
#harper lee
#modern twist
An Alabama family says Lee was working on another book based on true crime cases, while the state of Alabama says it recently closed an investigation about the author. Lee is publishing a new book, 'Go Set a Watchman,' later this year. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book based
#recently closed
USA TODAY announced Wednesday that it will offer buyout packages to veteran employees to trim staffing, its latest effort to cut costs and invest more in digital products amid a plan by parent company Gannett to spin off the publishing business as a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest effort
#cut costs
#publishing business
Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
More news stories like this |
Harper Lee's agent Andrew Nurnberg has issued a full and emphatic denial of claims that novelist Harper Lee has been subjected to "elder abuse" linked to the publication of her novel Go Set a Watchman, describing allegations made against her care as "shameful" and "sad". Continue reading at The Bookseller
[ The Bookseller | 2015-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#elder abuse
The news last month that Harper Lee would be publishing a second book was met with a brief blip of exultation followed by skepticism from fans of To Kill a Mockingbird. Continue reading at Stuff
[ Stuff | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#elder abuse
#harper lee
What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized... Continue reading at Digiday
[ Digiday | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple watch
#live blog
#appropriately dubbed
#press conference
To Kill a Mockingbird author sends written rebuff to reporter inquiring about forthcoming sequel Go Set a Watchman An investigative reporter in Alabama has become the first journalist to receive a direct response from Harper Lee following her unexpected announcement that she would be releasing a... Continue reading at The Guardian
[ The Guardian | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investigative reporter
Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data today
Andrew Nurnberg, the British agent who represents Lee, is taking an unusual approach to selling the foreign rights to her forthcoming novel, 'Go Set a Watchman.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#andrew nurnberg
#unusual approach
#foreign rights
Would you like to understand how the "new" Harper Lee novel, Go Set a Watchman, came to be billed as a long-lost, blockbuster sequel to To Kill a Mockingbird - one of the definitive books of the American 20th century - when, by all the known facts, it's an uneven first draft of the famous novel... Continue reading at Stuff
[ Stuff | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
To Kill a Mockingbird author Harper Lee is "extremely hurt" by claims she was pressured into releasing a "lost" novel, according to her lawyer. Continue reading at BBC News
[ BBC News | 2015-02-09 00:00:00 UTC ]
More news stories like this |
'I’m alive and kicking and happy as hell with the reactions to "[Go Set a] Watchman,"' the author said in a statement. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-07 00:00:00 UTC ]
More news stories like this |
Harper Lee has said she is “alive and kicking and happy as hell” with the reaction to her new book. Cornerstone division William Heinemann announced on Tuesday (3rd February) that it would publish Go Set a Watchman, a novel written by Lee before she penned To Kill a Mockingbird and featuring... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
Author Harper Lee rejects claims she is being pressured into releasing a "lost" novel, saying she is "happy as hell". Continue reading at BBC News
[ BBC News | 2015-02-05 00:00:00 UTC ]
More news stories like this |
Agent reveals plan for abandoned third novel and dismisses manipulation claims as ‘nonsense’Harper Lee’s agent revealed on Thursday that To Kill a Mockingbird was originally intended to be the first of a three-book series, and described as “total nonsense” claims that the 88-year-old author was... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#three-book series
#book deal