Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
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iBooks Bestsellers: A Book Editor's Book Hits #1

Audiences have moved toward fun fiction and away from furious facts as Michael Wolff's 'Fire and Fury' takes a tumble to #3 on the iBooks list, while 'The Woman in the Window' by A.J. Finn—a book editor who now writes thrillers under a pen name—takes the #1 slot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
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Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites

With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-22 00:00:00 UTC ]
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It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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The UK’s Publishers Association Launches Data Protection Toolkit for Europe’s Regulations

With 'a lot of anxiety to many businesses as they grapple with the full implications' of the European Union's new data privacy regulations, the UK's Publishers Association launches a special toolkit for its member publishers. The post The UK’s Publishers Association Launches Data Protection... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
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Book Publishing’s Weak Bet On “Fire And Fury”? Blame Data

The success of Michael Wolff’s Trump tell-all left publisher Henry Holt unprepared to meet initial demand. A big reason is the way data moves (and doesn’t) in the industry. Michael Wolff’s Fire and Fury is exploding. Threats of legal action from the Trump White House–the book’s subject–seem only... Continue reading at Fast Company

[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Audio to take 'centre stage' at LBF Quantum data conference

Audio will be "centre stage" at the Quantum data conference at London Book Fair this year, organisers have said.  Continue reading at The Bookseller

[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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Cole hits back at Brontë controversy

Model Lily Cole has asked for her work to be "judged on its own merits" after a member of the Brontë Society resigned over her appointment as creative partner. Continue reading at The Bookseller

[ The Bookseller | 2018-01-06 00:00:00 UTC ]
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iBooks Bestsellers: Higgins Clark, Slaughter Hit Top Five

Mary Higgins Clark and Karin Slaughter hit the top five on Apple's iBooks bestsellers list in the last week of 2017 with 'Where Are the Children?' and 'The Good Daughter,' respectively. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-03 00:00:00 UTC ]
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Young, working-class and fed up: Iran's deadly protests driven by a new crop of dissenters

The 28-year-old university graduate stood in front of a bookstore window in central Tehran, pretending to browse the titles on the shelves. He really was looking out for Iranian security forces sent to quash anti-government protesters. Kambiz, who gave only his first name, earned a physics degree... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
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News Corp’s Robert Thomson: ‘The digital world is dysfunctional’

Robert Thomson, CEO of News Corp, says platforms need to change their ways to benefit publishers’ long-term business models -- but he doesn't let publishers off the hook, either. The post News Corp’s Robert Thomson: ‘The digital world is dysfunctional’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-03 00:00:00 UTC ]
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AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data

At an estimated 38.3 million readers, the bimonthly edged out People, Better Homes and Gardens, and Nat Geo. The post AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-20 00:00:00 UTC ]
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Best books of 2017: the hits and misses of the publishers’ year

The Man Booker winner, the diary of a junior doctor and the secret lives of cows ... Which books made their publishers proud – and which ones made them envious? Editor-in-chief, Bloomsbury Continue reading... Continue reading at The Guardian

[ The Guardian | 2017-12-15 00:00:00 UTC ]
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Facebook’s AR Studio Is Now a Reality for All Third Parties

Tuesday is an augmented reality kind of day at Facebook. The social network announced that the AR Studio it introduced at F8 in April is now available to all third parties. At launch, AR Studio was made available to more than 2,000 brands, publishers and artists, enabling them to create and... Continue reading at AdWeek

[ AdWeek | 2017-12-12 00:00:00 UTC ]
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Antonio Brown suggests teammate's helmet hit on Vontaze Burfict is 'karma'

Pittsburgh receiver Antonio Brown doesn’t appear to have much sympathy toward Cincinnati linebacker Vontaze Burfict, who was carted off the field Monday night after an illegal block to the head by Steelers receiver JuJu Smith-Schuster. Brown repeatedly used the word “karma” in reference to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-06 00:00:00 UTC ]
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Global Kids Connect 2017 Brings Data, Diversity to the Stage

At the third annual Global Kids Connect conference, held Monday in New York City, children's publishing luminaries discussed hot topics in the kids' sector, in GKC's first afternoon-only event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
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Radio broadcaster Global is using news publishers’ data to target audio ads

"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
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Meet the Editor: Stuart Roberts

Two years after joining Simon & Schuster as the assistant to Alice Mayhew, Roberts made his first acquisition, buying what would become the rap memoir 'The Autobiography of Gucci Mane.' It's now a bestseller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Amazon Studios to produce Lord of the Rings prequel series

Amazon Studios is producing a multi-season television series based on J R R Tolkien's The Lord of the Rings in co-operation with the Tolkien Estate and Trust, HarperCollins, and Warner's New Line Cinema. Continue reading at The Bookseller

[ The Bookseller | 2017-11-15 00:00:00 UTC ]
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John McVie's Honolulu retreat hits the market at $6.25 million

John McVie, the bassist of Fleetwood Mac fame, has put his home in Honolulu up for sale at $6.25 million. Set on a palm-lined street near the base of Diamond Head, the 7,953-square-foot house features stone and wood floors, vaulted ceilings and large picture windows that bring in views of the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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No, Organic Content Isn’t Dead: It Just Has a New Purpose

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients,... Continue reading at AdWeek

[ AdWeek | 2017-11-09 00:00:00 UTC ]
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