Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
News tagged with: #news outlets #death knell #media agency #important thing

Other Publishing stories related to: 'Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?'


Chelsey Johnson walks the 'Stray City' streets of Portland, Ore., with Carrie Brownstein

Chelsea Johnson and Carrie Brownstein on the lesbian mafia, punk damage and Johnson's debut novel "Stray City," Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carrie brownstein


Rundell hits 25 for RCW

Katherine Rundell has been sold into 25 languages, with agency RCW chalking up six new territories for the Costa Children’s Book Award-winner in the run-up to the Bologna Children’s Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katherine rundell #costa children #bologna children #book fair


Zuckerberg says Facebook must protect user data or ‘we don't deserve to serve you’

Facebook Inc. Chief Executive Mark Zuckerberg acknowledged that his company “made mistakes” in protecting user data obtained by Cambridge Analytica, but said steps already taken and new policies unveiled Wednesday would prevent developers from misappropriating such information in the future. Part... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cambridge analytica


Lisa Garcia Quiroz, Magazine Publisher, Is Dead at 57

Lisa Garcia Quiroz in 2016. Her mission, she said, was to “give the Latino community a voice.” Continue reading at The New York Times

[ The New York Times | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


The rebels who hit the mainstream

A crowdfunded illustrated anthology of remarkable women throughout history has begun a publishing trend—but is Good Night Stories entirely a good news story? Continue reading at The Bookseller

[ The Bookseller | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remarkable women


Authors hit back at Self's claim 'the novel is doomed'

Authors have hit back at writer Will Self's assertion that the novel is “doomed to become a marginal cultural form”. Continue reading at The Bookseller

[ The Bookseller | 2018-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hit back


Kate Humble's walking book to Aster

TV presenter Kate Humble has signed with Octopus imprint Aster for a book about the benefits and pleasures of walking. Continue reading at The Bookseller

[ The Bookseller | 2018-03-16 00:00:00 UTC ]
More news stories like this |


AWP 18: Palm Trees and Bay Walks, Compassion and Identity

Although attendance was down at this year's Association of Writers & Writing Programs conference, attendees were generally pleased with the range of topics covered and the chance to engage in meaningful discussions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palm trees #topics covered


Big freeze hits World Book Day, but 'Brain Freeze' tops chart

Tom Fletcher and Shane Devries’s World Book Day title Brain Freeze (Puffin) has nipped into the UK Official Top 50 number one spot, leapfrogging three-week wonder Eleanor Oliphant is Completely Fine (Harper), with 37,879 copies sold through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2018-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom fletcher #shane devries #eleanor oliphant #nielsen bookscan


The 2018 Cartoonist Studio Prize Shortlists

The Slate Book Review and the Center for Cartoon Studies are proud to announce the nominees for the sixth annual Cartoonist Studio Prize. The winner in each of our categories will be announced March 30. Each winner will receive $1,000. The nominees were selected by Slate’s Jacob Brogan, the... Continue reading at Slate

[ Slate | 2018-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cartoon studies #receive $1 #jacob brogan #guest judge


Hermes helps deliver hit début

One of the breakout first novels of 2018 has been aided by a creative, targeted and persistent campaign. Continue reading at The Bookseller

[ The Bookseller | 2018-03-03 00:00:00 UTC ]
More news stories like this |


Illustrator hits back after Goodkind calls cover 'laughably bad'

An illustrator has hit back at bestselling fantasy author Terry Goodkind after the writer suggested the cover art for his book was “laughably bad”. Continue reading at The Bookseller

[ The Bookseller | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hit back #cover art


Kit de Waal's Common People hits crowd-funding target

Kit de Waal's anthology Common People, providing a platform for new working class writers, is now fully crowd-funded for publication with Unbound.  Continue reading at The Bookseller

[ The Bookseller | 2018-02-22 00:00:00 UTC ]
More news stories like this |


Serial Box Has New Funding for Audio Bundling With Reading, as a ‘Publishing Studio’

Tapping into the robust audiobook market, Molly Barton announces a key new investor: Boat Rocker Media can leverage Serial Box's content for television and film production. The post Serial Box Has New Funding for Audio Bundling With Reading, as a ‘Publishing Studio’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #serial box #film production


iBooks Bestsellers: 'The Wife Between Us' Hits #1

Greer Hendricks and Sarah Pekkanen's 'The Wife Between Us' has passed A.J. Finn's 'The Woman in the Window' to take the top slot on the iBooks bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #hits #1 #greer hendricks #sarah pekkanen #top slot


Rochelle Humes picture book to Studio

TV presenter and pop star Rochelle Humes will publish a picture book with Kings Road Publishing's Studio Press later this year. Continue reading at The Bookseller

[ The Bookseller | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #studio press #tv presenter #picture book


Why Publishers Are Winning With Custom Content Studios

A behind-the-scenes look at how three publishers are succeeding with new products and a new strategy. The post Why Publishers Are Winning With Custom Content Studios appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
More news stories like this |


Robert Riger Dies at 57

Robert Paris Riger, the longtime publisher and author, died on January 26 of flu-related complications. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #longtime publisher


WI13: Junot Diaz Urges Booksellers to Walk the Talk on Diversity

During his Winter Institute 13 keynote address, author Junot Diaz delivered a blistering political statement urging the publishing industry to "stop talking about diversity and start decolonizing our shelves." Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #stop talking


'Fire and Fury' Sales Hit 1.7 Million

Despite early concerns that Henry Holt may have underestimated demand for 'Fire and Fury,' the Macmillan imprint said it has sold roughly 1.7 million copies of the White House tell-all since its January 5 release. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #underestimated demand #macmillan imprint