Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
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May 2018 Audio Books: In the Studio

Blackstone and Disney bring ‘Black Panther’ to audio, Lauren Groff's latest showcases the Sunshine State for Penguin, and more in this month's audio news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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Portugal’s top publishers band together to get users to register and pool data

“The project is complex because we are trying to put single sign-on between six companies, 75 apps and hundreds of sites." The post Portugal’s top publishers band together to get users to register and pool data appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-10 00:00:00 UTC ]
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Q&A: Former Times critic Robert Hilburn on writing about Paul Simon and the struggle to protect art

Pop music writer Randy Lewis and pop music critic Robert Hilburn worked together at The Times for a quarter-century before Hilburn retired in 2006. They sat down recently to talk about Hilburn’s latest book, “Paul Simon — The Life,” to be published by Simon & Schuster on Tuesday, just ahead... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-05-06 00:00:00 UTC ]
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A Spanish Writer, a Canadian Publisher, and a Chapbook Hit

A slim, hand-stitched chapbook called 'Against Amazon' has slowly but surely began circulating among independent booksellers. They have Biblioasis, a publisher based in Windsor, Ontario, to thank for that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Walking Therapist's Guide to Yellow Kite

Yellow Kite has pre-empted a book by "walking therapist" Jonathan Hoban called Walk with your Wolf.  Continue reading at The Bookseller

[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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HBG Makes Strides in Hitting Environmental Goals

Hachette Book Group only reduced its carbon footprint by 2% last year—but every sheet of paper it used came from certified sources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-30 00:00:00 UTC ]
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Portraits from the L.A. Times Studio at the 2018 Los Angeles Times Festival of Books

Portraits from the L.A. Times Studio at the 2018 Los Angeles Times Festival of Books Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
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Adaptive Studios Acquires the Zane Grey Literary Estate

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[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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Debut author Teo hits back after Ponti review

A debut author has hit back after her novel was criticised in an Observer review, which has become the focus of a debate on social media. Continue reading at The Bookseller

[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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Pop art hits west London

An ambitious cultural exchange backed by Arts Council England saw illustrators from the Market Focus countries and the UK collaborate on a book brief, the fruits of which are displayed in an exhibition that opened yesterday.  Continue reading at The Bookseller

[ The Bookseller | 2018-04-12 00:00:00 UTC ]
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Bake-Off’s first C4 tie-in proves a hit with Sphere

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[ The Bookseller | 2018-04-12 00:00:00 UTC ]
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London Book Fair 2018: Robert Darnton on Publishing Then and Now

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[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
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Glossies so white: the data that reveals the problem with British magazine covers

A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian

[ The Guardian | 2018-04-10 00:00:00 UTC ]
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London Book Fair 2018: Testing the Limits of Big Data

Our lives these days are increasingly shaped by data. But in his latest book, 'The Efficiency Paradox: What Big Data Can't Do', Edward Tenner documents how the futurist’s dream of a friction-free world has dimmed considerably. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Men dominate trade’s senior positions, pay gap data shows

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[ The Bookseller | 2018-04-06 00:00:00 UTC ]
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Facebook says 'most people' likely had their data scraped from its platform

Facebook has announced a sweeping overhaul of its data collection rules, and revealed that most people's accounts were likely targets of "scraping" by malicious actors.Mike Schroepfer, chief technology officer, on Wednesday published a blog post outlining nine areas where Facebook would focus on... Continue reading at Advertising Age

[ Advertising Age | 2018-04-05 00:00:00 UTC ]
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Wattpad Studios Formalizes Asian Expansion, Placing Dexter Ong in Hong Kong

After gathering new funding, Wattpad announces expanded efforts in development of film and digital content in Southeast Asian markets. Dexter Ong of 21st Century Fox Asia is tapped to lead from Hong Kong. The post Wattpad Studios Formalizes Asian Expansion, Placing Dexter Ong in Hong Kong... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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CBBC So Awkward tie-in to Studio Press

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[ The Bookseller | 2018-04-04 00:00:00 UTC ]
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Facebook's CEO hits back at 'glib' comments by Apple's Cook

Facebook Inc. Chief Executive Officer Mark Zuckerberg hit back against Tim Cook, calling the Apple Inc. CEO's criticism of the social-media giant "extremely glib."Cook was asked about Facebook's privacy crisis last month and called for stronger regulation of user data. A day after, Cook said he... Continue reading at Advertising Age

[ Advertising Age | 2018-04-03 00:00:00 UTC ]
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