Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
News tagged with: #news outlets #death knell #media agency #important thing

Other Publishing stories related to: 'Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?'


The Cartoonist Studio Prize Shortlists

The Slate Book Review and the Center for Cartoon Studies are proud to announce the nominees for the fifth annual Cartoonist Studio Prize. The winner in each of our two categories will be announced April 10; each winner will receive $1,000. The nominees were selected by Slate’s Jacob Brogan; the... Continue reading at Slate

[ Slate | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cartoon studies #receive $1 #jacob brogan #jarad greene #guest judge #karen green #columbia university #rare books #manuscripts library


London Book Fair 2017: Bigger Crowds, Optimism as London Book Fair Hits Its Stride

Surging visitor numbers and a weaker pound have buoyed spirits at a busy 2017 London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weaker pound


Fantagraphics Has Surprise Hit in Debut ‘My Favorite Thing is Monsters’

The Seattle-based indie comics press has ordered the largest second printing in its 40-year history for Emil Ferris' literary graphic novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surprise hit #favorite thing #emil ferris


Bridges of Madison County author Robert James Waller dies, 77

Robert James Waller famously wrote the bestselling book and film in only 11 days. Continue reading at BBC News

[ BBC News | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book


Robert Peston pens WTF for Hodder

Robert Peston, political editor of ITV News, is publishing WTF, subtitled What the F---Happened and What Happens Next?, with Hodder - a book exploring the politics of the last year and what it means for the future.  Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political editor


Hot Key bags new YA books from Robert Muchamore

Hot Key Books has acquired two standalone YA novels from Robert Muchamore, author of bestselling YA series Cherub. Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya books #robert muchamore


Staff Pick: 'Cleopatra’s Wedding Present' by Robert Tewdwr Moss

Reviews director Louisa Ermelino recommends 'Cleopatra’s Wedding Present' by Robert Tewdwr Moss, an intimate travelogue from a young English journalist recounting his journey through the Syria of the 1990s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
More news stories like this |


PubTech Connect: Meet the Innovators, Change-Makers Who Shake Up the Mold

George Baier IV of Dropbox, Hillary Kerr of Clique, and Joanna Lord of ClassPass are professional change-agents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect


'Biggest Loser' trainer Bob Harper hit by heart attack while working out

“The Biggest Loser” trainer and fitness guru Bob Harper is recovering from a serious heart attack he suffered about two weeks ago. Harper was unconscious for two days after he was stricken while working out at a gym in New York City, he told TMZ. A doctor who was working out at the same time did... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest loser #heart attack


AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook


Westchester walks a fine line in upset of No. 2 Fairfax

It was the weekend for upsets in high school basketball, and Westchester did its part on Saturday night, knocking off No. 2-seeded Fairfax, 66-59, in the City Section Open Division semifinals at Roybal High. It came a day after the Nos. 1 and 2 seeds, Chatsworth Sierra Canyon and Chino Hills,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #2-seeded fairfax #saturday night


Take a walk on the Parisian side with Lauren Elkin's 'Flâneuse'

“Flâneuse” Lauren Elkin Farrar, Straus and Giroux: 336 pp., $27 Lauren Elkin’s “Flâneuse,” part cultural history, part personal memoir, fervently celebrates women who have asserted their freedom and sharpened their identities by taking to urban streets — whether on solitary, exploratory rambles... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lauren elkin


Treasury hits back at 'scaremongering' on business rates

The Treasury has hit back at so-called "scaremongering" reports, reassuring businesses that the vast majority will see no change to their business rate bills in April.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business rates


Obioma's The Fishermen to hit the stage

Nottingham-based theatre company New Perspectives will be adapting Chigozie Obioma's Man Booker-shortlisted novel The Fishermen (Pushkin) for stage next year.   Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this |


January Religion Bestsellers: Lysa TerKeurst Takes Over; ‘The Shack’ Hits #1

Two study guides by Proverbs 31 Ministries president Lysa TerKeurst—‘Finding I Am’ and ‘Uninvited’—break the top 10 in Religion Nonfiction. Plus, the film adaptation of ‘The Shack’ lifts Wm. Paul Young’s book to #1 in Fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hits #1 #religion nonfiction #film adaptation #paul young


Balancing the books: how Waterstones came back from the dead

The chain of booksellers has announced its first profit in years – thanks in part to a bold decision to run each branch like a local bookshop Late on Thursday afternoon, would-be wizards across the UK dropped what they were doing to join the professors of Hogwarts for Harry Potter night. At 6pm... Continue reading at The Guardian

[ The Guardian | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones children #thursday afternoon #uk dropped


Kickstarter Hits $100 Million Mark for Publishing Projects

Since its launch in 2009, Kickstarter has raised over $100 million for publishing projects, $21 million of which was raised last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing projects #$100 million


JK Rowling hits back over threats to burn Harry Potter books

JK Rowling mocks Twitter users who threaten to burn her books because of her anti-Trump stance. Continue reading at BBC News

[ BBC News | 2017-02-02 00:00:00 UTC ]
More news stories like this |


Robert Harris’ Cicero comes to the stage

Mike Poulton is adapting Robert Harris’ bestselling Cicero trilogy (Cornerstone) in a new stage production to be directed by Royal Shakespeare Company artistic director Gregory Doran. Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert harris


'Data key to making most of TEF', ABW panel says

It will be up to publishers to make the case for how their teaching materials help institutions to meet the requirements of the Teaching Excellence Framework (TEF), and providing data evidence will be key, a panel discussion marking Academic Book Week heard. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teaching materials