CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
News tagged with: #inventory management #members looked #effective ways #capture sales #stores online

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US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
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Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
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Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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Booksellers prepare for introduction of mandatory face masks

Booksellers are preparing themselves for customers’ mandatory use of face masks in shops from 24th July, expressing some misgivings, particularly should they be required to enforce the government’s new rules.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 03:08:25 UTC ]
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Trade is steadying, say indie booksellers, but 'still a long way to go'

Bookshops are relieved to be physically open again, reporting "steady" trade since raising the shutters at the start of June, with strong local support.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 11:30:32 UTC ]
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Shafak translated in 54 international markets

Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 07:55:23 UTC ]
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Coronavirus Impact: The Börsenverein’ Report on the German Market

A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
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The Bookseller's Rising Stars 2020 unveiled

The annual Rising Stars list of industry catalysts reaches its 10th instalment with the Class of 2020, and judging by their forebears’ success, this year’s batch have plenty to look forward to. Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 13:02:11 UTC ]
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The Bookseller asks for trade views of social media

The Bookseller would like to capture the trade’s thoughts on social media and, in particular, "cancel culture" and its impacts on UK publishing, bookselling and writing. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 19:32:20 UTC ]
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Booksellers in Covid-19 Hotspots Exercise Caution

Booksellers in Arizona, Florida, and Texas are concerned about the surge in Covid-19 infections, and several have reverted from welcoming customers to browse back to curbside pickup. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-01 04:00:00 UTC ]
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The Customer Is Sometimes Right, Booksellers Say

Booksellers are increasingly willing to speak publicly about challenging and offensive customers, breaking with a wall of silence about those interactions that has largely held up even in an age of social media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-01 04:00:00 UTC ]
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Booksellers are the gatekeepers for titles by people of colour, says Brandes

Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
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Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
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Diversity: Macmillan USA Makes Major Changes in Management Approach

To make the company ' more representative of the world around us,' CEO John Sargent writes, Macmillan USA is establishing a new management committee. The post Diversity: Macmillan USA Makes Major Changes in Management Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
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Macmillan US sets up inclusive management team as Sargent steps back

Macmillan Publishing in the US is setting up a new 13-member committee to run the company, with c.e.o. John Sargent stepping back from day-to-day management “to make room for new voices”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 17:16:31 UTC ]
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Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
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Macmillan Forms Trade Management Committee to Address 'Key Issues'

Macmillan's trade group has formed a 13-member management committee aimed at bringing more diversity to setting priorities for the company's trade publishing divisions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
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