By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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India: Publishing’s next great frontier

For digital publishers ranging from the Business Insider to Quartz to the Huffington Post, all roads lead to India. Here's why. The post India: Publishing’s next great frontier appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-11 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, June 11, 2014

Bruderhof magazine back in print; a signal anniversary for women in ministry; readers join authors online and on the water; publishing seminar offered; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Should adults be embarrassed to be reading young adult books? (+video)

Those in the literary community are weighing in on both sides of the debate, with some saying young adult books aren't sophisticated and others saying they should be able to read whatever they like without being ashamed. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-10 00:00:00 UTC ]
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Medium: 'Yes, we are a publisher'

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[ The Guardian | 2014-06-10 00:00:00 UTC ]
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PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek

[ AdWeek | 2014-06-10 00:00:00 UTC ]
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Obituary: Publisher Colin Jones, 76

Scholarly and academic publisher Colin Jones passed away on March 1, after a bout with Alzheimer's Disease. He was 76. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Jewish Niche Publishing at its Best

Tablet Magazine profiles Halban Publishers, which they describe as “the best little Jewish publishing house in London." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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Are Global Publishers Still Suspicious of Africa?

Kenya's Kwani? expresses frustration at the reluctance of publishers from the "global north" to deal rights for co-editions or ebooks to publishers from Africa. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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Stephen Colbert has some choice words for Amazon (+video)

In a recent episode of his show, Colbert discussed the dispute between Amazon and publisher Hachette which has caused some books, including his own, to be delayed or unavailable to customers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-06 00:00:00 UTC ]
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Publisher of JK Rowling, Colbert announces layoffs

J.K. Rowling's publisher is laying off some employees amid a dispute with the industry's biggest book seller. Hachette Book Group cites a "changing marketplace" for layoffs that will affect less than... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-06-06 00:00:00 UTC ]
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Magazine publisher ShortList Media reports losses of almost £1m

Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian

[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Publishers may hate Amazon, but the retailer may be helping us read more books

Amazon.com's negotiations with publisher Hachette Books Group have sparked a wave of anger toward the e-commerce giant from authors and readers alike. Several authors and analysts have spoken out, saying Amazon is a threat to traditional publishers. Perhaps. But whatever is going on in the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-06-05 00:00:00 UTC ]
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Columbia Staffs New Publishing Project

Nicholas Lemann has hired Camille McDuffie as publisher and Jimmy So as editor at "Columbia Global Reports," a new publishing project dedicated to coverage and analysis of under-reported global issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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From Ducks to Bells: Religion Publishers Trumpet Big Books at BEA

Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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Viewing a Web page isn't copyright infringement, top EU court rules

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[ PC World | 2014-06-05 00:00:00 UTC ]
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BEA 2014: Duck Dynasty Patriarch "UnPHILtered," More from Religion Publishers

Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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BEA 2014: Steady and Strong for Religion Publishers

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[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Lachlan Murdoch accuses Australian rival publishers of 'giving up on print'

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[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Byliner, an Online Publisher of Long-Form Writing, Seeks Partners

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[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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