Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like BuzzFeed, what we take publishing to mean is the entire technology platform. It's how we make information available to the public—all the tools that our editors and creative [workers] use to make content, how it appears on the site and how it is distributed on the Internet through social networks. What were you doing before? I ran growth and data at BuzzFeed, which means I was working within the technology team to increase our audience and manage the data. I'm bringing the knowledge that I have gained about how content moves on the Internet, the importance of data and how online video is consumed and shared on the Internet. I also used to be the CEO of Le Monde Interactif in Paris. I'm bringing my experience managing a large organization and thinking about how organization and strategy help shape and contribute to the success of a company. What content does well on BuzzFeed—besides cats? (Laughs) Basically content that stirs an emotion does well. It can range from a funny list about kids to an insightful commentary on current events to investigative stories about an injustice or a heartbreaking situation. It can be a list, it can be a long-form story, it can be an essay, but if a story... Continue reading at 'AdWeek'

[ AdWeek | 2015-01-06 00:00:00 UTC ]
News tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun

Other Publishing stories related to: 'Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success'


Children's Books Publishing in Asia

In most parts of Asia, wizardry and fantastical plots have lost much of their magic after dominating the bestseller list for so long. The subsequent vampire and werewolf fever is, by comparison, not as rabidly welcomed in certain territories. As for that wimpy kid, well, his popularity suffers... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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IPG: Publisher and retailer relationships must change

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:02 The relationship between publishers and retailers needs to change if physical bookshops are not to face a "bleak" future, the c.e.o. of Blackwell has warned. Andrew Hutchings was speaking during the Retailers Question Time... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Continuum crowned indie publisher of the year

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Association Publishing: Hot Button Topics for 2011

Association publishers face some unique challenges—namely their role as an ancillary operation within a broader organization. However, the operative word is “publisher” and associations share many of the same concerns as their peers on the consumer and b-to-b sides. Folio: spoke with several... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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McClure to set up publishing company

Written By: Caroline Horn Publication Date: Wed, 09/03/2011 - 08:43 Picture book author and illustrator Gillian McClure is setting up publishing company Plaister Press rather than conform to the "hugely cautious" picture book market. McClure hopes the company will eventually expand to include... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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The Secret to Digital Growth: Investing In Content?

Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Harvill Secker to publish Nanjing Heroes

Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 08:20 Harvill Secker is to publish Nanjing Heroes, a novella by Chinese author Yan Geling, which is currently being made into a film starring Christian Bale. Editor-at-large Rebecca Carter acquired UK and Commonwealth rights to... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Walter Zacharius, 87, Romance Publisher, Dies

Walter Zacharius emerged from the world of true-confession magazines and paperback genre fiction to found Kensington. Continue reading at The New York Times

[ The New York Times | 2011-03-08 00:00:00 UTC ]
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Transworld to publish Shaun Ryder memoir

Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 13:45 Transworld is to publish the autobiography of Happy Mondays star Shaun Ryder. Editorial director Sarah Emsley acquired UK and Commonwealth rights through Matthew Hamilton at Aitken Alexander Associates. Emsley said:... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Adobe Ships Tablet Publishing Suite

Adobe Digital Publishing Suite supports tablets running Android as well as RIM PlayBook and iOS tablet devices. Continue reading at PC World

[ PC World | 2011-03-07 00:00:00 UTC ]
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Penguin to treble investment in digital content

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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Publishers express support for Gardners Hive

Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 15:24 Gardners has received backing for its Hive consumer website from publishers including Hachette UK's c.e.o. after it presented its new initiative to more than 300 publishers. The wholesaler has yet to confirm a live date for the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Publishers Look Beyond Bookstores

The clothing boutique Kitson sold twice as many books in 2010 as the year before. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Publishers' school budgets under threat

Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 15:56 Almost three quarters of primary head teachers are expecting funding for books to be inadequate in 2011–12, as the Publishers Association has warned of a “challenging year” for book sales to schools. As schools begin to... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Fourth Estate to publish Someday

Written By: Graeme Neill Publication Date: Fri, 25/02/2011 - 11:35 Fourth Estate has bought a début novel from a permissions manager at Faber. Editorial director Clare Reihill bought UK and Commonwealth rights excluding Canada to Someday Find Me by Nicci Cloke through Jo Unwin at Conville and... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Publishing proliferates thanks to POD and digital

Written By: Philip Jones Publication Date: Wed, 23/02/2011 - 09:35 Print on demand, digital and self-publishing are continuing to push up the number of books published in the UK and overseas, according to new output data issued by Nielsen Book. The statistics also reveal that the number of new... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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PPA chief warns of looming 'penalty tax on magazine publishers'

The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week

[ Media Week | 2011-02-23 00:00:00 UTC ]
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IPA concerned about publisher "blacklist" in Iran

Written By: Lisa Campbell Publication Date: Tue, 22/02/2011 - 09:08 The International Publishers Association is urgently trying to locate an Iranian publisher on women's issues after she was named in an alleged blacklist of Iranian publishers. The blacklist, reportedly circulated by a chapter... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Michael O'Mara to publish book on sitcom pioneers

Written By: Charlotte Williams Publication Date: Mon, 21/02/2011 - 08:47 Michael O'Mara has acquired an anthology about the writers of "Hancock's Half Hour" and "Steptoe and Son", dubbed "the fathers of the British sitcom". Commissioning editor Kate Moore bought world rights with Elly James of... Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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