Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like BuzzFeed, what we take publishing to mean is the entire technology platform. It's how we make information available to the public—all the tools that our editors and creative [workers] use to make content, how it appears on the site and how it is distributed on the Internet through social networks. What were you doing before? I ran growth and data at BuzzFeed, which means I was working within the technology team to increase our audience and manage the data. I'm bringing the knowledge that I have gained about how content moves on the Internet, the importance of data and how online video is consumed and shared on the Internet. I also used to be the CEO of Le Monde Interactif in Paris. I'm bringing my experience managing a large organization and thinking about how organization and strategy help shape and contribute to the success of a company. What content does well on BuzzFeed—besides cats? (Laughs) Basically content that stirs an emotion does well. It can range from a funny list about kids to an insightful commentary on current events to investigative stories about an injustice or a heartbreaking situation. It can be a list, it can be a long-form story, it can be an essay, but if a story... Continue reading at 'AdWeek'

[ AdWeek | 2015-01-06 00:00:00 UTC ]
News tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun

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Think short-term to stay ahead of digital change, publishers told

Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Fourth Estate acquires title by key Egyptian protestor

Written By: Graeme Neill Publication Date: Mon, 09/05/2011 - 15:25 Fourth Estate has bought a book by a former Google executive credited with being among those who helped mobilise the revolutionary Egyptian protests by using social media. Publishing director Jenny Heller and Press Books m.d.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Publishers Make a Plan: A ‘One Stop’ Book Site

In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times

[ The New York Times | 2011-05-07 00:00:00 UTC ]
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Harland Simon to Upgrade the Goss HT70 press controls at Turkish Newspaper Publisher

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[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
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Heinemann to publish Godfather prequel

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[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
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Book Publishers, AOL To Launch New Book Recommendation Site [MediaMemo]

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[ AllThingsD | 2011-05-06 00:00:00 UTC ]
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Publishers "have nothing to fear from Hargreaves" - Vaizey

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[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Notting Hill Editions to revive essay publishing

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[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Starling to join Octopus Publishing Group

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[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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