Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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We cover news ourselves, or at least what we think could also be considered news in the world of books and reading. Continue reading at Book Riot
[ Book Riot | 2024-10-13 19:19:38 UTC ]
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Han Kang wins the Nobel in literature, are there really only 20,000 readers of lit fic in the U.S?, and more of the headlines from the past week. Continue reading at Book Riot
[ Book Riot | 2024-10-12 15:43:14 UTC ]
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At last, competency trumped loyalty.Mayor Eric Adams this week elevated Maria Torres-Springer — a deeply experienced public servant with allies in the business, real estate and nonprofit communities — to the number-two job at City Hall. The move elicited a collective sigh of relief that some... Continue reading at Crains New York
[ Crains New York | 2024-10-11 10:03:49 UTC ]
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Neuroscientist and biology professor Siddharth Ramakrishnan analyzes the brain to offer a scientific explanation of intuition in ‘Neuroscience of Tarot: From Imagery to Intuition to Prediction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Markson says sit-down with Israel’s PM like meeting ‘Winston Churchill during his fight against the Nazis’. Plus: News Corp reprints cartoon found to be offensiveFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastSharri Markson spent... Continue reading at The Guardian
[ The Guardian | 2024-10-11 00:31:16 UTC ]
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National Book Award finalists. Geniuses. The Franzenaissance. Big week in books. Continue reading at Book Riot
[ Book Riot | 2024-10-05 15:49:26 UTC ]
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Beth Rigby’s withdrawal after not being allowed to record conversation follows BBC cancellation over notes gaffeSky News has pulled out of an interview with Boris Johnson after its political editor was told she could not make an audio recording or transcript of the talk.The former prime minister... Continue reading at The Guardian
[ The Guardian | 2024-10-04 18:51:26 UTC ]
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"Along with bomb threats and book challenges, we're seeing an increase in the number of libraries dealing with ransomware attacks." Continue reading at Book Riot
[ Book Riot | 2024-10-04 11:00:00 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's... Continue reading at AdWeek
[ AdWeek | 2024-10-03 13:10:09 UTC ]
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Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management... Continue reading at AdWeek
[ AdWeek | 2024-10-01 18:28:35 UTC ]
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Sally Rooney's new novel becomes a status symbol, the ALA releases data showing book bans on the decline, and more. Continue reading at Book Riot
[ Book Riot | 2024-09-29 15:00:00 UTC ]
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Here are the latest numbers out of Banned Books Week. Spoiler: book banning is not slowing down. Continue reading at Book Riot
[ Book Riot | 2024-09-27 13:30:00 UTC ]
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Banned Books Week is drawing to a close, but that's not going to put a stop to the censorship happening across the country. Continue reading at Book Riot
[ Book Riot | 2024-09-27 12:00:00 UTC ]
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The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday
[ Digiday | 2024-09-25 04:01:00 UTC ]
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Organizers of October's Frankfurter Buchmesse tell reporters that the show will be firmly in touch with books' place in current affairs. The post Frankfurt News Conference: An Issue-Energized Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-24 10:15:38 UTC ]
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The 2024 Booker Prize Shortlist, an update on plagiarism allegations against the WHITE FRAGILITY author, and more! Continue reading at Book Riot
[ Book Riot | 2024-09-22 15:00:00 UTC ]
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Plus cover reveals, the Booker Prize shortlist, and the trailer for HEARTSTOPPER Season 3 . Continue reading at Book Riot
[ Book Riot | 2024-09-19 14:30:00 UTC ]
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Six 2024 YA releases that you'll want on your TBR for Hispanic/Latine Heritage Month. Continue reading at Book Riot
[ Book Riot | 2024-09-19 14:00:00 UTC ]
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National Book Award longlist week, historical fiction and the literary canon, THE POWER BROKER at 50, and more in this week's biggest book news. Continue reading at Book Riot
[ Book Riot | 2024-09-14 16:03:33 UTC ]
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