Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Making Banned Books Week about action will bring us one step closer to curtailing book censorship. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-08-02 13:30:00 UTC ]
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A preliminary inquiry threatens to reopen a tumultuous chapter in U.K. news media history. It could entangle The Washington Post’s publisher and other former News Corp figures. Continue reading at The New York Times
[ The New York Times | 2024-07-31 21:53:11 UTC ]
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Local newspapers in the UK are disappearing fast, creating news deserts and leaving councils unscrutinised. Now, though, a new generation is reinventing community journalism. Tina Brown, for one, is a fanI’m not sure what I was expecting of Mill Media’s HQ: en route to Manchester, where the... Continue reading at The Guardian
[ The Guardian | 2024-07-28 07:00:48 UTC ]
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Kamala Harris book sales, TikTok book awards, the Book of the Summer is here, and more. Continue reading at Book Riot
[ Book Riot | 2024-07-27 15:25:01 UTC ]
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Whodunit? That's the question at the heart of these compelling and engaging 2024 YA mysteries. That, plus this week's YA book news. Continue reading at Book Riot
[ Book Riot | 2024-07-25 15:00:00 UTC ]
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There's been a lot of political news this week, but there's also a ton of book news to catch up on! Continue reading at Book Riot
[ Book Riot | 2024-07-25 14:00:00 UTC ]
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Murdoch’s Australian arm has quietly slashed tens of millions of dollars in costs to counter a slow advertising market and loss of revenue from Meta dealFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastSome of News... Continue reading at The Guardian
[ The Guardian | 2024-07-24 08:18:25 UTC ]
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It wouldn’t be San Diego Comic-Con without a little drama, some big questions, and a lot of hype. We've rounded up the big stories of this year's show—among them the show’s future in the city that gives it its name—and the top 21 panels to attend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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Too hot outside? Stay cool with these YA adaptations you can stream right now on Prime, Hulu, Disney Plus, and Netflix. Continue reading at Book Riot
[ Book Riot | 2024-07-18 15:30:00 UTC ]
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If you had a sudden urge to review the 2016 memoir for some reason, you might be out of luck right now. Yesterday, former president Donald Trump announced his running mate for the 2024 election: Senator JD Vance of Ohio. Vance, a onetime fierce critic of Trump, is a relative newcomer to... Continue reading at Fast Company
[ Fast Company | 2024-07-16 12:25:00 UTC ]
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The NYT's best books of the century so far, romance bookstores are on the rise, and more publishing industry news. Continue reading at Book Riot
[ Book Riot | 2024-07-14 15:00:00 UTC ]
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All of the YA comics and YA nonfiction hitting shelves in July, plus your YA book news. Continue reading at Book Riot
[ Book Riot | 2024-07-11 15:45:00 UTC ]
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The bestselling books of the week, the indie bookstore shipping LGBTQ titles to states where they're banned, and more. Continue reading at Book Riot
[ Book Riot | 2024-07-06 15:00:00 UTC ]
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The bestselling books of the week, the best historical fiction of 2024 so far, book banning updates, and more. Continue reading at Book Riot
[ Book Riot | 2024-06-29 15:00:00 UTC ]
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In an era before public libraries and widespread public education, the first U.S. union knew their importance. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-06-28 13:00:00 UTC ]
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Read your way into excellent 2024 YA books featuring nonbinary characters, plus this week's YA book news. Continue reading at Book Riot
[ Book Riot | 2024-06-27 15:30:00 UTC ]
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A big week of book news includes Barnes & Noble buying an indie, surprisingly strong book sales, JAMES coming to the big screen, and much more. Continue reading at Book Riot
[ Book Riot | 2024-06-22 13:45:00 UTC ]
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This week's new YA paperback releases and YA news, including a Tony-award winning musical adaptation of a teen classic. Continue reading at Book Riot
[ Book Riot | 2024-06-20 15:30:00 UTC ]
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Apology from Sky News was published at 7pm on Friday – a time when very few would see it, complainants say. Plus: speculation over Paul Barry’s replacementGet our morning and afternoon news emails, free app or daily news podcastMiriki Performing Arts has gracefully accepted an apology from News... Continue reading at The Guardian
[ The Guardian | 2024-06-14 15:00:54 UTC ]
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Seven states have anti-book ban laws on the books, with several others progressing this legislative session. That, plus this week's extensive book censorship news roundup. Continue reading at Book Riot
[ Book Riot | 2024-06-14 13:30:00 UTC ]
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