Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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It’s 2014, and for North American manga publishers, the digital revolution is well underway. Where there once were only a handful of publishers offering their titles online or via ebook apps, now almost all of them are offering, or negotiating to offer at least some of their current and backlist... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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By Joe Wilcox, Betanews Every single person I know with an iPad who has used News Corp.'s "The Daily" complains about persistent crashes and really, really, really, slow update times. Now PaidContent reports that the initial two-week free introduction promotion is going on and on and on, kind of... Continue reading at Betanews
[ Betanews | 2011-02-24 00:00:00 UTC ]
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How libraries should prepare for the incoming administration right now, from updating trustee descriptions to addressing mis/dis information. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-11-22 13:30:00 UTC ]
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Books removed from Florida libraries include books by and about marginalized people as well as classic authors like George Orwell. Continue reading at Book Riot
[ Book Riot | 2024-11-15 12:15:00 UTC ]
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President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his Fox News role immediately. "Pete Hegseth has been an exceptional host... Continue reading at AdWeek
[ AdWeek | 2024-11-13 17:52:24 UTC ]
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We have Spider-Man updates, Kelsey Impicciche's forthcoming book, and more book news to have on your radar! Continue reading at Book Riot
[ Book Riot | 2024-11-12 11:30:00 UTC ]
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Here are the news stories from the week in books and reading worth knowing about Continue reading at Book Riot
[ Book Riot | 2024-11-09 19:58:13 UTC ]
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"Are we continuing to pretend that libraries are inherently neutral and apolitical institutions?" Thoughts? Continue reading at Book Riot
[ Book Riot | 2024-11-08 12:30:00 UTC ]
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‘Good riddance to woke,’ Peta Credlin says, while Tim Blair urges country to ‘Drill, Australia. Drill’Andrew Bolt admits to gloating but says he is “gloating for a good cause”.“We have to shame the lies and the hysterics who came far too close to getting the empty head of Kamala Harris elected... Continue reading at The Guardian
[ The Guardian | 2024-11-08 01:22:10 UTC ]
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There is so much to complain about in the book world at the current moment, from Amazon’s stranglehold on book retail to the increasing usage of generative AI to replace writers and artists of all kinds. But you’re reading this column on Thursday; I turned it in on Tuesday, Election Day. I have... Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-07 12:52:28 UTC ]
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Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
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PW and Barnes & Noble kick off Best Books of the Year season, the NYT looks at the best new releases of November, and more. Continue reading at Book Riot
[ Book Riot | 2024-11-03 16:00:00 UTC ]
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Publishers Weekly names the best books of 2024, John Green will publishing a book about tuberculosis, and more. Continue reading at Book Riot
[ Book Riot | 2024-11-02 15:00:00 UTC ]
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"We know from history that a way you control a nation is by controlling what its citizens read" — Jodi Picoult Continue reading at Book Riot
[ Book Riot | 2024-11-01 11:00:00 UTC ]
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Plus, Barnes & Noble shares its best books of the year. (We can all agree this is too early for that, right?) Continue reading at Book Riot
[ Book Riot | 2024-10-29 11:30:00 UTC ]
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You have a role in saving public libraries and schools by voting. Here's where, how, and why you need to learn about your down-ballot candidates and initiatives. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-10-25 12:30:00 UTC ]
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Catch up on library news from the last few weeks, including an art exhibit of items patrons have left behind in library books. Continue reading at Book Riot
[ Book Riot | 2024-10-18 11:15:00 UTC ]
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Daily Telegraph talks up chances Charles will attend the Everest. Plus: ABC splashes cash on redesignFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWith King Charles and Queen Camilla arriving on Friday for the couple’s first... Continue reading at The Guardian
[ The Guardian | 2024-10-18 01:06:28 UTC ]
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The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total... Continue reading at AdWeek
[ AdWeek | 2024-10-17 22:55:45 UTC ]
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