BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to watch but BuzzFeed legal editor Chris Geidner sitting alone in the White House, introducing the event. It was awkward, and BuzzFeed actually directed people—on its Facebook post—to YouTube to watch the stream after a while. Indeed, the incident allowed YouTube to flex its live-video muscle—it's been doing these things for years, after all, and Facebook is brand new to the game. Meanwhile, the Geidner-Obama interview—which was designed to focus on Obama's Supreme Court nominee, Merrick Garland—went well, technically speaking, on YouTube. Fifteen-thousand watched in real time throughout the online appearance by Obama. No glitches. (Scroll to watch the video below.) It's a little egg on the face for Facebook, which launched Facebook Live in early April and immediately captured the imaginations of video marketers everywhere. In fact, on April 8, BuzzFeed had a huge success, getting 800,000 people at once to watch two staffers via Facebook Live explode a watermelon by wrapping rubber bands around it. Today's production wasn't as tight, to say the least. That said, Facebook's scale—with 1.6 billion monthly users—will keep media companies and marketers glued to the social network... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-17 00:00:00 UTC ]
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Rosamund de la Hey talks to Lisa Campbell about her journey into bookselling and her plans as president of the Booksellers Association. Continue reading at The Bookseller
[ The Bookseller | 2017-03-11 00:00:00 UTC ]
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As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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Follett Corporation has named David Cully president of Baker & Taylor, effective April 1. Cully replaces George Coe, former president and CEO of B&T, just weeks after Coe was named COO of Follett. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-09 00:00:00 UTC ]
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Former President Barack Obama, in Manhattan last month. Many questions about the Obamas’ books deal are unanswered — like the size of the advance and whether they are both memoirs. Continue reading at The New York Times
[ The New York Times | 2017-03-08 00:00:00 UTC ]
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Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-08 00:00:00 UTC ]
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Less than a week after it was announced that Penguin Random House had acquired books by former president and first lady Barack and Michelle Obama for a rumored $65 million, Crown Publishing Group has been named as the PRH unit that will release the titles in the U.S. and Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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“When you ask five questions, Facebook has the answer to none of them,” said one publishing exec. “The initiative appears to be set up by amateurs." The post German publishers are skipping Facebook’s fake-news initiative appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-06 00:00:00 UTC ]
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Ebury has pre-empted comedy romance Gone Viking, a debut novel about going back to basics and living the Viking way, by journalist Helen Russell. Continue reading at The Bookseller
[ The Bookseller | 2017-03-04 00:00:00 UTC ]
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Raymond Briggs talks to Newsnight about The Snowman, what David Bowie got wrong and being childless. Continue reading at BBC News
[ BBC News | 2017-03-03 00:00:00 UTC ]
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If Penguin Random House really spent the rumored $65 million to acquire books by the former president and first lady, Barack and Michelle Obama, how could the publisher recoup its outlay? It might not be that hard. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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Barack and Michelle Obama have signed with publishing house Penguin Random, for an undisclosed sum. Continue reading at Stuff
[ Stuff | 2017-03-02 00:00:00 UTC ]
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Barack and Michelle Obama have signed with publishing house Penguin Random, for a record breaking sum. Continue reading at Stuff
[ Stuff | 2017-03-02 00:00:00 UTC ]
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Former President Barack Obama and former first lady Michelle Obama have both signed book deals with Penguin Random House, the publisher announced Tuesday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-03-02 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Penguin Random House has won the auction for books from former President Barack Obama and former First Lady Michelle Obama. PRH acquired world publication rights for both books, to be written by President and Mrs. Obama respectively. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-01 00:00:00 UTC ]
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Books by former president and first lady said to have been sold for more than $60m and will focus on White House yearsBarack and Michelle Obama have signed book deals with Penguin Random House, the publisher announced on Tuesday.Financial terms were not disclosed for the books, for which several... Continue reading at The Guardian
[ The Guardian | 2017-03-01 00:00:00 UTC ]
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Former President Barack Obama and Michelle Obama in Washington last year. They plan to donate a portion of the advances for their books to charity. Continue reading at The New York Times
[ The New York Times | 2017-03-01 00:00:00 UTC ]
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Penguin Random House has scooped the world rights to publish former US president Barack Obama's book along with a title from his wife Michelle, in a deal reported to have topped $65m (£52.5m). Barack and Michelle are writing separate books, but brokered the deal together through literary agent... Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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