BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to watch but BuzzFeed legal editor Chris Geidner sitting alone in the White House, introducing the event. It was awkward, and BuzzFeed actually directed people—on its Facebook post—to YouTube to watch the stream after a while. Indeed, the incident allowed YouTube to flex its live-video muscle—it's been doing these things for years, after all, and Facebook is brand new to the game. Meanwhile, the Geidner-Obama interview—which was designed to focus on Obama's Supreme Court nominee, Merrick Garland—went well, technically speaking, on YouTube. Fifteen-thousand watched in real time throughout the online appearance by Obama. No glitches. (Scroll to watch the video below.) It's a little egg on the face for Facebook, which launched Facebook Live in early April and immediately captured the imaginations of video marketers everywhere. In fact, on April 8, BuzzFeed had a huge success, getting 800,000 people at once to watch two staffers via Facebook Live explode a watermelon by wrapping rubber bands around it. Today's production wasn't as tight, to say the least. That said, Facebook's scale—with 1.6 billion monthly users—will keep media companies and marketers glued to the social network... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-17 00:00:00 UTC ]
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Icon Books is to publish a "careful examination" of Emmanuel Macron, the 39 year-old president-elect of France, by freelance journalist Adam Plowright. Continue reading at The Bookseller
[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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Facebook is taking another step to penalize the lowest quality websites by lowering their visibility on the social network.Facebook is using artificial intelligence to identify when a link leads to a website with the worst ad experiences, like sponsored content spam and other negative cues, and... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
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In 2011 as Facebook inched ever closer to 1 billion active monthly users, it faced a vexing crisis: uproar about a facial recognition algorithm that tagged people in photos without their consent. Six years later, and as Facebook nears the 2-billion-user milestone, that complaint almost seems... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-08 00:00:00 UTC ]
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The Facebook founder puts all his faith in an empowering ‘global community’ to cure all our ills. Dream onOn Thursday 16 February, Mark Zuckerberg, the founder and supreme leader of Facebook, the world’s most populous virtual country (population 2bn) published an epistle to his 89m... Continue reading at The Guardian
[ The Guardian | 2017-05-07 00:00:00 UTC ]
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Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Relatives of the victims of the San Bernardino terrorist attack filed a federal lawsuit Wednesday against Twitter, Google and Facebook, accusing the tech giants of knowingly supporting Islamic State and its extremist agenda. The lawsuit filed in U.S. District Court for the Southern District of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-04 00:00:00 UTC ]
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HarperCollins has bought the début book from Gill Sims, the voice behind the hit Facebook blog "Peter and Jane". Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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“They’re our competitors. They’re an existential threat.” The post UK publisher on Facebook: ‘They hire nice people to placate us’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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Simon Prosser has acquired two new books from Ta-Nehisi Coates, author of Between the World and Me, winner of the 2015 National Book Award for Nonfiction. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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Quercus is publishing a new small-format "how to" series of books to help readers learn new skills for a more fun-filled and enriching life, called Little Ways to Live a Big Life. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 26:Does the world need more live streaming video? Twitter seems to think so. (See No. 2, below.) Do we need more Trump-related comedy? Based on what I saw last night (No. 3), I'm going to say yes. What... Continue reading at Advertising Age
[ Advertising Age | 2017-04-26 00:00:00 UTC ]
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Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek
[ AdWeek | 2017-04-24 00:00:00 UTC ]
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Facebook COO Sheryl Sandberg’s world came to a sudden halt when her husband, Dave Goldberg, died suddenly, at age 47, during a spring 2015 trip to Mexico. In the months that followed, the self-assured author of Lean In found herself lost in grief, adrift from the life she and Goldberg had... Continue reading at Fast Company
[ Fast Company | 2017-04-24 00:00:00 UTC ]
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