BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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Changes are coming for millennial-targeted publisher BuzzFeed. The company announced on Monday that it received $50 million in series E funding from venture capital firm Andreessen Horowitz and planned to restructure the company with the funds. "Today we think the time is perfect to grow our... Continue reading at AdWeek
[ AdWeek | 2014-08-12 00:00:00 UTC ]
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International online boutique bookseller Best Little Bookshop has launched in beta form, with the... Continue reading at The Bookseller
[ The Bookseller | 2014-08-12 00:00:00 UTC ]
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China's self-publishing portals are offering writers access to vast audiences and earning them staggering royalties, and turning some into multi-millionaires. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-12 00:00:00 UTC ]
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The Carnegie UK Trust is starting a new £200,000 project to help expand the role of public... Continue reading at The Bookseller
[ The Bookseller | 2014-08-11 00:00:00 UTC ]
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Compares Hachette dispute to past paperback fears, but partially quoting George Orwell is a risky moveAmazon has hit back following an open letter from more than 900 authors criticising its licensing dispute with publisher Hachette, which was published as an ad in the New York Times.However, the... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Silicon Valley firm Andreessen Horowitz has more than doubled investments in the meme-tastic site. Can traditional media companies compete?Venture capital funds exist to make risky bets. Theyre intended to be a place where excess cash can find a better return than in a bank or bonds.So how... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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There's no sign that Amazon and Hachette are close to burying their ebook hatchet, which has prompted the authors caught in the middle to speak up. One of those affected, Douglas Preston, penned an open letter to Jeff Bezos, requesting that he... Continue reading at Engadget
[ Engadget | 2014-08-08 00:00:00 UTC ]
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Stephen King and Donna Tartt among those petitioning Amazon to 'stop harming the livelihood of the authors'Readers of the New York Times will have to steel themselves this weekend, as the unseemly brawl between Hachette and Amazon erupts on to the tranquil pages of the Grey Lady. Perhaps the... Continue reading at The Guardian
[ The Guardian | 2014-08-08 00:00:00 UTC ]
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HarperCollins finished a strong fiscal 2014 that ended June 30 with a 5% increase in revenue to $1.4 billion, while EBITDA jumped 39% to $197 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Barnes & Noble isn't exactly a household name in the UK, but in the States it's a book-selling behemoth, with hundreds of stores complimenting a vast library of ebooks, as well as a line of readers to consume them on. In autumn 2012, B&N expanded... Continue reading at Engadget
[ Engadget | 2014-08-06 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Indigo Books & Music got off to a strong start in fiscal 2015, posting a 5.4% growth in revenue in the first quarter ended June 28, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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HarperCollins is launching a new digital-first crime and thriller list, which will begin... Continue reading at The Bookseller
[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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T he magazine industry has faced its fair share of hardships in recent years. The demise of Source Interlink has left newsstand inventory sparse and publishers reeling. The monetization of digital content remains enduringly elusive. And all... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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In the new era of digital media, everyone’s a publisher — celebrities, nobodies, spy agencies, house plants and, especially, brands. Building “the plumbing” for brands that want to be part of this new era, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-30 00:00:00 UTC ]
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