The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future. The divestiture specifically casts a spotlight on HuffPost--the last acquired asset... Continue reading at 'AdWeek'
[ AdWeek | 2024-12-12 20:17:14 UTC ]
[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Mic isn’t alone in trying to survive the distributed media landscape, but other publishers have been further ahead in increasing traffic to their own sites. The post Mic faces an uncertain future in a post-Facebook world appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-30 00:00:00 UTC ]
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Content recommendation has become a big business, but it's showing signs of its limitations. Yahoo, facing an uncertain future as a company, shut down its 2-year-old Yahoo Recommends service to publishers. It follows the shuttering of IAC's nRelate as a standalone service to publishers. Two of... Continue reading at Digiday
[ Digiday | 2016-02-23 00:00:00 UTC ]
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Disagreement between business partners leads to the sudden closure of Brazilian publishing house Cosac Naify and an uncertain future for 1,600 titles. The post Brazil’s Prestige Publisher Cosac Naify to Close appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-03 00:00:00 UTC ]
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The 12th Thessaloniki Book Fair was a surprising success, though Greek publishers are frustrated with the lack of local support and international interest. The post Thessaloniki Book Fair: A Little Miracle with an Uncertain Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-18 00:00:00 UTC ]
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The book trade is facing more library cuts and an uncertain future in Europe and at the department for Business, Industry and Skills, industry figures say, as they digest the results of the general election, emerging overnight. The Conservatives have racked up 330 seats for an overall majority,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-09 00:00:00 UTC ]
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After working for exactly 20 years at John Wiley & Sons (joining and leaving the company on June 1), Susan Spilka faced an uncertain future in her professional life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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PW catches up with UCLA history professor Peter Baldwin, whose new book, The Copyright Wars: Three Centuries of TransAtlantic Battle, looks at copyright's complex past, and uncertain future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Ongoing political uncertainty has resulted in a depressed local book market leading Egyptian to look elsewhere in the Arab world and further abroad to bolster business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World
[ BBC World | 2012-09-18 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 31/05/2011 - 08:00 Poet laureate Carol Ann Duffy has organised a benefit for the Poetry Book Society, which faces an uncertain future following the withdrawal of all its Arts Council funding. The event, to be held at London's Institute of... Continue reading at The Bookseller
[ The Bookseller | 2011-05-31 00:00:00 UTC ]
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