Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015 to join BuzzFeed. He also ran AOL's marketing in the early 2000s, and according to his LinkedIn profile, he was an exec at Def Jam Recordings from 1993 to 1996. At BuzzFeed, Cooper courted marketers with ad products designed to offer a large audience via its vast social media reach. His team's efforts recently have centered on video. The Wall Street Journal first reported the move, and a BuzzFeed spokesperson confirmed the story with Adweek shortly thereafter. Whether Cooper has a new job lined up hasn't been revealed. Word of his departure comes just hours after senior political writer McKay Coppins announced he's leaving BuzzFeed for The Atlantic. It also comes a week after NBCUniversal doubled down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the online behemoth. Continue reading at 'AdWeek'
[ AdWeek | 2016-11-29 00:00:00 UTC ]
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The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
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Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
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Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
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Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
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Barnes & Noble has grown Nook digital content sales by 38% year-on-year in its second quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller
[ The Bookseller | 2012-11-28 00:00:00 UTC ]
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Hachette Children's Books has begun making its picture books available as ebooks from... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Publishers remain deeply divided on ebook issues including rights, royalties and e-lending, this... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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A 50% year-on-year increase in digital sales at Cambridge University Press contributed to a... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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Former commissioning editor of Piccadilly Press Anne Clark has left to start her own literary... Continue reading at The Bookseller
[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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Twenty-two independent bookshops have signed up to stock Kobo’s e-reader range, with... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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As publishing conglomerates and technology firms become the dominant forces in an increasingly digital marketplace for the book and comics industries, opportunities are opening for smaller, more nimble independent media companies like Arch Enemy Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-17 00:00:00 UTC ]
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CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
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NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
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Kobo UK country manager Phil Wood has left the company, with the Canadian company's ... Continue reading at The Bookseller
[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Participants at the African Media Leaders Forum in Dakar, Senegal, today heard how twinning partnerships between African newspapers, and newspapers elsewhere, are leading the way to developing successful business strategies and strengthening financia ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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App developer TradeMobile is to rebrand as Beyond the Story as it prepares to launch one of its... Continue reading at The Bookseller
[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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