Bustle CEO Bryan Goldberg sees magazine publishers as hostage to high costs -- all that car service costs and those gleaming office towers cost big money -- and not a lot of competition advertisers looking to reach women. He aims to change that. Bustle is trying to appeal to the "everywoman" and skip falling into the trap of focusing only on urban lifestyles. "We want to be for women who love themselves but weren’t at the popular kids table at the cafeteria," he said on the Digiday Podcast. The post Bustle’s Bryan Goldberg: ‘There’s still so many dollars trapped in print’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-08 00:00:00 UTC ]
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The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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Cottages & Gardens Publications, publisher of high-end regional shelter titles, is launching a new magazine for the San Francisco market. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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The new program, which is scheduled to launch in October, would let Amazon users buy a discounted ebook for qualifying titles if they bought the print version as well. But many publishers have yet to come aboard. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
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Amazon is to offer US shoppers the ability to obtain digital copies of previously purchased printed books for free or at a discount. Continue reading at BBC World
[ BBC World | 2013-09-04 00:00:00 UTC ]
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Amazon said on Tuesday that it will unveil a program that will let Amazon customers purchase the digital versions of print books they've already bought -- or will buy -- from Amazon, for $2.99 or less. The initiative, called Kindle MatchBook, will launch in October with at least 10,000... Continue reading at AllThingsD
[ AllThingsD | 2013-09-03 00:00:00 UTC ]
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It's yet another step in Amazon's merging of the physical and digital worlds—and another ploy for platform lock-in. Continue reading at PC World
[ PC World | 2013-09-03 00:00:00 UTC ]
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Several publishers are finding success with print+ebook bundling, yet the industry remains reticent to embrace what seems an obvious direction for the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-26 00:00:00 UTC ]
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In an effort to beef up its digital presence, the University of Missouri's independent student newspaper, The Maneater, announced Wednesday that it will reduce its print publication from twice a week to once a week, publishing only on Wednesdays. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-23 00:00:00 UTC ]
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Print book sales have enjoyed a strong summer, with publishers and retailers crediting the robust... Continue reading at The Bookseller
[ The Bookseller | 2013-08-22 00:00:00 UTC ]
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A new survey of Japanese readers shows seniors are more open to young people to using electronic books. We explore the reasons why this may be. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-19 00:00:00 UTC ]
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Welcome to our special supplement dedicated to printing in Hong Kong, a transformed and varied landscape where bold ventures, aggressive moves, and thinking differently rule. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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The collaboration between plush toy manufacturer Animal Magic and California-based interactive media publisher Fat Red Couch, Inc. (FRC) has many in both industries puzzled and intrigued. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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“Whenever you find yourself on the side of the majority,” Mark Twain once said, “it is time to pause and reflect.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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The last time PW visited Bright Arts at its King’s Road office, the color-separation industry was fighting for its survival. The demarcation distinguishing color-separation houses, prepress bureaus and printing companies from one another was disappearing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
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The number of “traditionally” produced print titles rose 3.3% in 2012 to 301,642, according to new figures released Tuesday morning by R.R. Bowker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-06 00:00:00 UTC ]
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