Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
News tagged with:
#social sites
#messaging apps
Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age
[ Advertising Age | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exclusive deal
#hillary clinton
#jennifer lawrence
#email newsletter
In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital future
[Sponsored Content] For millennia, recognizable brands have identified creative ownership, and ultimately the reputation of that owner. Producers of goods and services have elevated that concept to a sophisticated science, leveraging loyalty to a brand reputation in order to succeed. The post... Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#sponsored content
In the future, we may remember 2015 as the year when content fragmentation hit the mainstream. Facebook Instant Articles (or Facebook IA in the interest of brevity), Snapchat Discover, Apple News, Twitter Moments, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#snapchat discover
#apple news
Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches. Hearst is about to unwrap the first of a few new d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
More news stories like this |
Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bleacher report
#-based publisher
#social marketers
A host of organizations are working to make publishing more effective worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make publishing
This week, we asked our readers what the publishing industry could do to encourage diversity within its ranks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#encourage diversity
#pw asks
At this month’s Digiday Publishing Summit in Barcelona, Digiday and ConvertMedia gathered some of the brightest minds in publishing, put them behind closed doors, and let them have an honest and open conversation about what they’re dealing with these days. Spoiler alert: mobile, ad blocking, and... Continue reading at Digiday
[ Digiday | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#closed doors
#brightest minds
#open conversation
#spoiler alert
#ad blocking
The children’s book world should not be scared of self- publishing, according to Carl-Johan Forssén Ehrlin, the Swedish author behind the bestselling picture book The Rabbit Who Wants to Fall Asleep, which shot to number one in the Amazon.co.uk book chart before the author signed any deals with... Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book world
#swedish author
#fall asleep
#traditional publishers
At the opening press conference at this year’s Frankfurt Book Fair (which ended October 18), Heinrich Riethmüller, the chairman of the German Publishers and Booksellers Association, told reporters about the German book industry’s battle to prevent Amazon from “monopolizing” the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german publishers
#booksellers association
#told reporters
#book business
Despite media reports to the contrary, Spain’s publishing industry is robust and diverse, and investing for the future, writes Antonio María Ávila. The post Spain’s Publishing Industry: Positioned to Fight for the Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post spain
#future appeared
#publishing industry
#media reports
Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
More news stories like this |
A new anthology published by the British Council features 28 stories from Myanmar, originally written in 11 languages. The post British Council Publishes Anthology of Myanmar Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#originally written
Nielsen's India Book Market Report tries to quantify a complex market, valuing Indian publishing at $3.9 billion and pegging growth at 20% annually. The post Nielsen Values Indian Publishing at $3.9 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-21 00:00:00 UTC ]
More news stories like this |
Transworld Publishers have pre-empted UK and Commonwealth rights to Jack Ewing's account of the Volkswagen emissions-fixing scandal. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
More news stories like this |
According to our 2015 salary survey, publishing is 89% caucasian. What can the industry do to make the workforce more diverse? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw asks
Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest. Millennial news site Mic, for ex ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growth tactics
What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#great effect
When monthly magazine California Sunday started publishing on the Web last fall, it didn’t opt for CMS standbys such as WordPress or Drupal. Instead, it chose Atavist, a small publishing platform billed by media prognosticators as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-19 00:00:00 UTC ]
More news stories like this |