Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations from becoming quaint archives of a bygone era. And yet, even in 2019, a diverse set of both new and traditional publishers continue to invest in the medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine at a time when the barriers to entry in digital media are seemingly nonexistent. "Our print products establish our reputation," offered Richard Eichler, CEO of longtime oil and gas industry publisher Hart Energy on a panel Thursday morning at the MediaGrowth Summit, an annual conference for B2B media executives. "It's expensive, but it works." We wanted answers from some new entrants to the magazine game, so we spoke with the braintrust behind three recently launched media brands—one by a non-media company, one by an independent entrepreneur, and one by an established publishing company—to learn more about why incorporating a print edition into the mix was a necessary first step. Callaway Golf pivots to print An especially popular approach among hip startups like Airbnb, Bumble and Casper, recent years have seen a marked increase in non-traditional media... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Title trails last in music magazine sector, selling fewer than 15,000 copies in first half of year Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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HarperCollins UK's June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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“Guantanamo Diary” will be published simultaneously around the world on Jan. 20, 2015, as part of an international campaign to free Mohamedou Ould Slahi, Gitmo prisoner and author of the memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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A signing with singing; astronomer/priest honored with Carl Sagan Medal; romance writers recognize winners; a book tour in Amish country; Christian fiction conference coming up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian
[ The Guardian | 2014-08-13 00:00:00 UTC ]
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E-book publisher RosettaBooks has signed Ingram Publishers Services to handle its expanding print program. Roestta, which has been dabbling in POD titles for about three years, will distribute its first frontlist hardcover, the business book "Moonshot," through Ingram. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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The tussle between Amazon and the publishing conglomerate has been raging since spring. Heres an update on the fightA corporate boxing match broke from the ring and swelled into all-out rumpus last weekend, as readers and authors took sides in Amazon and Hachettes fight over the publishing... Continue reading at The Guardian
[ The Guardian | 2014-08-12 00:00:00 UTC ]
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Conde Nast ended years of speculation on Monday about whether it would shutter Lucky or continue to print the sputtering magazine by instead spinning off Lucky into a separate company called The Lucky Group.The new company is a joint venture between Conde Nast and BeachMint, an e-commerce... Continue reading at Advertising Age
[ Advertising Age | 2014-08-12 00:00:00 UTC ]
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China's self-publishing portals are offering writers access to vast audiences and earning them staggering royalties, and turning some into multi-millionaires. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-12 00:00:00 UTC ]
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Last year's manufacturing and production survey signaled a major turn-around in new technology investment after a four-year decline from 2008 to 2011. According to FOLIO:'s 2014 manufacturing and production technology survey, investment is still on the rise- spiking another 32 percent from... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-12 00:00:00 UTC ]
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The Frankfurt Book Fair will organize a two-day self-publishing and author program at the 2014 fair this year, aimed at an international audience. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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Canongate has acquired an account of life at Guantanamo Bay by one of its prisoners, Mohamedou... Continue reading at The Bookseller
[ The Bookseller | 2014-08-11 00:00:00 UTC ]
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Sensing the changing tides in the industry, iPad magazine designer Joe Zeff is bringing his talents to the enterprise world.You may not have heard of Joe Zeff before, but if you've picked up an iPad edition of PC Magazine, Fast Company (full disclosure!), or Time's 9/11 memorial, you've likely... Continue reading at Fast Company
[ Fast Company | 2014-08-09 00:00:00 UTC ]
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Penguin has defended its decision to use an image of a doll-like young girl on the cover of a new edition of Charlie and the Chocolate Factory. Continue reading at BBC News
[ BBC News | 2014-08-08 00:00:00 UTC ]
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
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When the Canadian Copyright Modernization Act was passed in 2012, publishing associations were happy with certain aspects of the legislation, including its antipiracy measures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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