Bright and Aujla team up for #BookswithBreakfast campaign

Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-08-09 21:53:02 UTC ]

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Summer Sales Outlook Bright

A tough start to 2013 in many parts of the country, with record snows, torrential rains, and tornadoes, plus the bombing in Boston, has made for a quiet year to date for many bookstores, according to PW’s survey of dozens of independents around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #torrential rains #quiet year

Simon & Schuster teams up with Algonquin Hotel

The legendary hotel will host a Simon & Schuster suite, which will offer a bookshelf full of S&S titles and an advance reading copy of a book from the publisher. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #algonquin hotel

National Geographic Aligns Print, Digital Content Teams

Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #taking steps

SkyDrive, Complex team up for digital magazine distribution

Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World

[ PC World | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print versions #digital edition #cut costs

How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Ingram, Courier Corp. Team Up

Ingram and Courier Corp. have announced a partnership under which Courier will use Ingram’s print-on-demand and digital distribution services, and Ingram will use Courier’s printing capabilities to streamline workflow and speed delivery to retailers and readers worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #courier corp #readers worldwide

Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise money

Free The Press Campaign Trying To Raise $660 Million To Buy Tribune Co.

The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #koch brothers #tribune company #non-profit organization

WHS campaign for Theakstons crime award kicks off

W H Smith's promotion of the 2013 Theakstons Old Peculier Crime Novel of the Year award... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peculier crime

'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative ways #big titles

Authors campaign to save Venice's bookshops

British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors campaign #save venice #large group

M&C Saatchi designs bookshop campaign

A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrates books

MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes

L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital campaign #15th anniversary

How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop windows #stepping stone #digital campaign

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Robot News Curator NewsCred Launches Human Editorial Team

NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg. The company relies on these partnership deals and its own algorithms t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry #partnership deals

Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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