Breslin and Kite bolster HQ marketing team

HQ has strengthened its marketing team, taking on Jennifer Breslin and Joanna Kite. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-12-20 00:00:00 UTC ]
News tagged with: #marketing team

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Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | News stories tagged with: #psychological thriller

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book

Rochester and Bayard-White join Hay House as editorial team expands

Hay House UK is expanding its editorial department and has appointed Helen Rochester as editorial director. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 04:55:59 UTC ]
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Rosen and Dunbar team up for 'charming' illustrated poetry collection with Walker

Michael Rosen and Polly Dunbar are teaming up for the first time to create a "charming" illustrated collection of poems for toddlers with Walker Books. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 21:22:46 UTC ]
More news stories like this | News stories tagged with: #michael rosen #walker books #illustrated collection

Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers

HQ snaps up book on pain management by Davies

HQ has snapped up "an accessible and practical" book on pain management by osteopath, coach and massage therapist James Davies. Continue reading at The Bookseller

[ The Bookseller | 2021-10-23 07:33:42 UTC ]
More news stories like this | News stories tagged with: #hq snaps

HQ to publish new revised edition of Hirons' Skincare

HQ will be publishing a new, revised edition of Caroline Hirons' debut Skincare, featuring new content including advice on menopause and perimenopause. Continue reading at The Bookseller

[ The Bookseller | 2021-10-20 03:54:47 UTC ]
More news stories like this | News stories tagged with: #revised edition

Bookouture boosts editorial team as Gleeson steps up

Bookouture is expanding its editorial team with a promotion for Ellen Gleeson and the hiring of Headline’s Jess Whitlum-Cooper and Susannah Hamilton from Corvus. Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 13:44:12 UTC ]
More news stories like this | News stories tagged with: #editorial team

HQ signs Gunn and Buckingham's book on miscarriage and pregnancy loss

HQ has landed a book on miscarriage and pregnancy loss by award-winning podcasters Bex Gunn and Laura Buckingham. Continue reading at The Bookseller

[ The Bookseller | 2021-10-08 20:11:43 UTC ]
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Richard Osman, inspired by ‘The A-Team,’ has created a delightful band of elderly sleuths

‘The Man Who Died Twice,’ the latest in Osman’s Thursday Murder Club series, is a notably entertaining mystery novel Continue reading at The Washington Post

[ The Washington Post | 2021-10-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #richard osman #elderly sleuths

ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Crime fiction stars team up to support Barnardos

This Halloween, a group of crime writers including Peter James, M W Craven, T M Logan and Trevor Wood are publishing a spooky crime anthology to help raise funds for the Barnardos Children in Crisis Appeal, set up in the wake of the "shadow pandemic" created by Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 02:35:23 UTC ]
More news stories like this | News stories tagged with: #raise funds #anthology

Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with: #book market #children's book

Non-fiction and TikTok-boosted YA help children’s book market surge

The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with: #book market #picture books #children’s book

Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing

Emirates Publishers Association Sends Team to Ghana Book Fair

The UAE's Emirates Publishers Association met with key African publishing organizations at the Ghana International Book Fair last week. The post Emirates Publishers Association Sends Team to Ghana Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-31 12:14:32 UTC ]
More news stories like this | News stories tagged with: #book fair #publishers association

International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic

Yellow Kite signs Blyth's 'extraordinarily powerful' memoir

Yellow Kite has signed Hope is Coming, Louise Blyth’s “extraordinarily powerful” memoir of grief, gratitude and enlightenment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 07:57:45 UTC ]
More news stories like this | News stories tagged with: #yellow kite #memoir