Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-05 09:52:06 UTC ]
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Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
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The New York Times just released their Best Books of 2022. How much does it overlap with the bestselling books of the year? Continue reading at Book Riot
[ Book Riot | 2022-12-01 11:40:00 UTC ]
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"Little Fires Everywhere" author Celeste Ng joins the L.A. Times Book Club Dec. 8 to discuss her latest bestseller, "Our Missing Hearts." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-29 15:00:25 UTC ]
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There are a lot of "captains" in comics, but did any of these comic book captains actually earn the rank? Let’s put them to the test! Continue reading at Book Riot
[ Book Riot | 2022-11-21 11:32:00 UTC ]
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At Time Warner, executives saw AT&T as just a “big phone company from Texas.” At AT&T, they thought Hollywood would play by their rules. That combination led to strategic miscalculation unrivaled in recent corporate history. Continue reading at The New York Times
[ The New York Times | 2022-11-19 10:00:26 UTC ]
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Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget
[ Engadget | 2022-11-18 13:13:24 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Lately, we’ve been writing a lot about the relentless attacks on libraries by craven gangs of “concerned parents” mobilized by Republican rhetoric and Facebook, so today it’s my pleasure to shine the light on some more fun library news. For the past month, in honor of its 125th birthday, the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-14 15:09:34 UTC ]
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The non-profit, independent publisher Sandorf Passage launched in late 2020 with a focus on publishing works in translation from Eastern European authors and sociopolitical and wartime books in particular. We spoke with Buzz Poole, the publisher, about how the press is developing and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Dallas, Texas’s Deep Vellum Publishing has had an extraordinary year, relaunching Dalkey Archive Press and publishing Ukrainian writer Andrei Kurkov's 'Grey Bees' just as Russia invaded Ukraine. We spoke with publisher Will Evans and this and other bookish matters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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We speak with Ben Schrank, the former head of Henry Holt and now head of upstart publisher Astra House, about the latest developments at the press and other bookish matters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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On May 13, I finally got to read my wayward science fiction story “It Is the Voice That Unnerves Me” in The Dread Machine. I had been submitting the story since the spring of 2019, and had thought many times about consigning it to the “retired” list. I knew every word, sentence and section break... Continue reading at Electric Literature
[ Electric Literature | 2022-10-20 11:05:00 UTC ]
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In celebration of LGBTQ+ History month in October, nonprofit organization Parents, Families, & Friends of LGBT National has brought together a slew of celebrities to voice characters in a video adaptation of picture book 'The Mother of a Movement: Jeanne Manford—Ally, Activist, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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Big news for the (in my experience, huge) Venn diagram center of book lovers and Top Chef fans: Padma Lakshmi will host this year’s National Book Awards. Lakshmi is the bestselling author of multiple cookbooks as well as a children’s book and a memoir, and host of Top Chef (AKA the show that... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-11 15:50:31 UTC ]
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The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget
[ Engadget | 2022-10-06 13:15:17 UTC ]
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Novelist Silvia Moreno-Garcia discusses "The Daughter of Doctor Moreau" at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-27 22:03:43 UTC ]
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The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
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