Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'

[ AdWeek | 2015-07-17 00:00:00 UTC ]

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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


Boris Johnson to publish ‘memoir like no other’ of his time as PM

The book, which so far has no title or publication date, was announced by publisher William Collins, who did not reveal how much Johnson will be paidA memoir by former prime minister Boris Johnson, covering his years as leader, will be published by HarperCollins, it has been announced.The book,... Continue reading at The Guardian

[ The Guardian | 2023-01-16 16:38:43 UTC ]
More news stories like this | News stories tagged with: #boris johnson #harpercollins uk #publish memoir #william collins #harpercollins #publishing director #memoir


The Morning After: Disgraced FTX founder Sam Bankman-Fried started a newsletter

Sure, it may not sound like the spiciest headline, but Sam Bankman-Fried is in a weird place to be starting a Substack. He’s facing up to 115 years in prison if he’s convicted of federal fraud and conspiracy charges. And yet the embattled founder of collapsed crypto exchange FTX – who pleaded... Continue reading at Engadget

[ Engadget | 2023-01-13 12:15:24 UTC ]
More news stories like this | News stories tagged with: #claw back #handwritten notes #keynote speech #hummer ev #kindle


Print Sales Flat at Start of 2023

Unit sales of print books dipped 0.1% in the week ended Jan. 7, 2023, from the comparable week in 2022, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-13 05:00:00 UTC ]
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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #stores planned


Print Sales Start 2023 Flat with 2022

Unit sales of print books last week were even with the week ended January 8, 2022 with higher fiction sales offset by lower sales of nonfiction books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #lower sales #nonfiction books


Nothing is Real: Craig Brown on the Slippery Art of Biography

This talk was delivered at the 2019 Edinburgh International Book Festival. One of the longest biographies of recent years, the ill-fated Philip Roth by Blake Bailey, runs to 800 pages. It takes a total of 31 hours and 46 minutes to listen to on audiobook. Roth was 85 when he died, so his real... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-08 15:07:39 UTC ]
More news stories like this | News stories tagged with: #craig brown #blake bailey


Amazon's Kindle Scribe is on sale for the first time, plus the rest of the week's best tech deals

When we weren't distracted by all the cool stuff at CES, we found some pretty great deals on tech that you can buy right now. Amazon's just-released Kindle Scribe, with both reading and writing capabilities, saw its first-ever discount and Razer discounted many of their 2022 Blade 15 gaming... Continue reading at Engadget

[ Engadget | 2023-01-06 19:05:41 UTC ]
More news stories like this | News stories tagged with: #all-time low #buying advice #follow @engadgetdeals #kindle


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community


Barnes & Noble to Host Inaugural BookTok Festival

The bookstore chain has announced the first-ever BookTok Festival will be held at its flagship store in New York City's Union Square on February 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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The Worst Book Titles of All Time

Let's talk about great book titles. But in order to find out what makes a good book title, let's first explore the worst book titles. Continue reading at Book Riot

[ Book Riot | 2023-01-03 11:36:00 UTC ]
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Barnes & Noble Opening 30 Stores in 2023, Leading Big Real Estate Wave

Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot

[ Book Riot | 2022-12-22 16:50:46 UTC ]
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HC Union Update: Authors Co-Host Rally at Harper Headquarters; Agents 'Overwhelmingly' Support Strike

Authors including Nana Kwame Adjei-Brenyah, R. F. Kuang, and Molly McGhee rally with HarperCollins union workers outside the company's headquarters on December 16. Meanwhile, nearly 80% of literary agents responding to a recent poll said they support the ongoing strike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #recent poll #literary agents #harpercollins


Exclusive cover reveal: Here’s the cover for Edan Lepucki’s Time’s Mouth

Literary Hub is pleased to reveal the cover for Edan Lepucki’s Time’s Mouth forthcoming from Counterpoint in August 2023. From the  bestselling author of California, comes this “enthralling saga about family secrets that grow more powerful with time, set against the magical, dangerous landscape... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-15 14:30:17 UTC ]
More news stories like this | News stories tagged with: #edan lepucki #literary hub #family secrets #bestselling author


Protests won't stop Drag Queen Story Time, bookstore owner says

Independent book store Book Keeper will continue to hold Drag Queen Story Time after protests. Continue reading at CBC

[ CBC | 2022-12-13 09:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore owner #book store #bookstore


Italian Publishers Host an Airy Rights Center in Rome

'Independent publishers make up the soul of the book world, and I felt that strongly here.' Industry pros rave about rights meetings in Rome. The post Italian Publishers Host an Airy Rights Center in Rome appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-09 22:55:39 UTC ]
More news stories like this | News stories tagged with: #book world #rights meetings #publishers make


How to watch Celeste Ng discuss 'Our Missing Hearts' at the L.A. Times Book Club

"Little Fires Everywhere" author Celeste Ng brings her new bestseller, "Our Missing Hearts," to the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-12-08 22:36:02 UTC ]
More news stories like this | News stories tagged with: #missing hearts #times book


Libraries are not interested in hosting readings of Kirk Cameron’s “faith-centered” kids’ book.

Amid all the stories of shitbag Proud Boys shutting down drag queen story hours at libraries, here’s a nice bit of news about libraries saying a very polite “fuck off” to Kirk Cameron, former Growing Pains star and current Christian film mogul whose latest effort was the anti-abortion... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-08 17:19:04 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
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