Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
Hispanics are the nation’s largest minority group, making up more than 54.5 million people, or about 17% of the U.S. population, according to estimates for 2013 from the U.S. Census Bureau—a quarter of the children being born today are to a Hispanic mother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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While the fate of gay married couples in America hangs in the balance awaiting a pair of Supreme Court decisions, Time's latest cover insists a bigger decision has already been made. As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
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In China children's books are for indoctrinating good citizens and instilling morals, but elsewhere, kids books are becoming increasingly entertaining, enticing and personal. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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Random House enjoyed a record year in 2012, with worldwide sales up 23% and profits up by 76%. In... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Pulitzer Prize-winner Junot Díaz has won the £30,000 Sunday Times Short Story Award... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World
[ BBC World | 2013-03-16 00:00:00 UTC ]
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The spinoff of Time Inc. to create the world's largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.With analysts estimating an enterprise value of about $3.9 billion—a measure of what it could cost to buy a company—an... Continue reading at Crains New York
[ Crains New York | 2013-03-15 00:00:00 UTC ]
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That is: The magazine publisher thinks his industry can come back. Here's his plan. Continue reading at AllThingsD
[ AllThingsD | 2013-03-13 00:00:00 UTC ]
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Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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Back in the 1980s—before bookstores began weighing the addition of cafes, possibly with wine and beer licenses—stores like Louie’s Bookstore Café in Baltimore and Trident Booksellers & Café in Boston aimed specifically to integrate food for the mind and the body. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading at Crains New York
[ Crains New York | 2013-03-10 00:00:00 UTC ]
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News Corp.'s soon-to-be publishing company will begin life with no debt and about $2.6 billion in cash -- illustrating the parent company's attempt to provide the new entity with solid financials and money for acquisitions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-09 00:00:00 UTC ]
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On Thursday, Time Warner investors were giving the thumbs up to Wednesday's announcement that the media giant would be spinning off its troubled magazine division—pushing shares up 2% in midday trading, on top of the 6% increase that followed reports last month of a sale of Time Inc.But magazine... Continue reading at Crains New York
[ Crains New York | 2013-03-08 00:00:00 UTC ]
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News Corp.'s publishing spinoff will be armed with $2.6 billion in cash and no debt, demonstrating Chairman Rupert Murdoch's passion for print even as the new company confronts an industry in decline.The cash pile could come in handy for acquisitions or just to shore up the publishing business,... Continue reading at Crains New York
[ Crains New York | 2013-03-08 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week
[ Media Week | 2013-03-07 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Controversial DJ and journalist Garry Bushell is to broadcast a new series via Radio Litopia, the... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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The finalists for the 33rd L.A. Times Book Prizes were announced Thursday morning. Two authors -- Margaret Atwood and Kevin Starr -- will also receive special recognition. This post has been updated; see below for details. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-21 00:00:00 UTC ]
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