Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
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Rakuten beats Amazon to Japanese e-reader market

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[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Digital market 'not yet there' for illustrated

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[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Amazon Picks Up Market Share

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[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Amazon.co.uk takes 21% of entertainment market

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[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Penguin declares Day its 'new erotic brand sensation'

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[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Publishers 'missing out' on school ebook sales

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[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Kobo to enter Italian market with Mondadori

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[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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Bloomberg Businessweek Eyes Push Into UK Market

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[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Headline buys Jo Brand book on middle age

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[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Cultivating Book Sales At Farmers’ Markets

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[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Google Opens Android Mag Newsstand, Brands Rush In

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[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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