Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies face as they attempt the transition to a mobile world, a shift that he describes in this video as even more disruptive than the introduction of the Internet for companies. Where the Web was about providing information when consumers went searching, mobile is about anticipating their needs.In this video, Bernoff gives advice to brands on how they can meet these expectations in a world destined to be ruled by smartphones and tablets. Companies, he says, must seek out the "mobile moments" of consumersmoments when people require a piece of information, service or product that enterprising businesses can satisfy just by supplying what they need before they even ask. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
News tagged with:
#big challenge
#forrester analyst
In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company
[ Fast Company | 2023-03-02 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#innovative companies
#full list
#dart mission
#fast company
#science fiction
In a move its says will allow it to focus on acquisitions and reaching younger, digital-driven readers, IVP is outsourcing its distribution and product fulfillment services via Longleaf Services. The switch will eliminate 13 positions at IVP by September 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this |
On the closing day of the ABA's Winter Institute 2023, a keynote and idea exchange tackled book banning and other threats to the freedom to read. Stories of outrage were easy to come by, but solutions were in shorter supply. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-27 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers respond
#book challenges
#closing day
The American Booksellers Association's Winter Institute in Seattle attracted a total of 1,600 people, of which 900 were booksellers. The large number of new booksellers drew an enthusiastic response from exhibitors, while the ABA urged booksellers to contribute more data to help it in its advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#winter institute
#large number
Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
More news stories like this | News stories tagged with:
#lydia kiesling
#literary hub
#crooked media
#first novel
#national book foundation
Leading bookfluencer and budding book business entrepreneur Zibby Owens discusses the newly launched Zibby Books; her first bookstore, Zibby’s Bookshop, which will open in Santa Monica, Calif., this month; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#santa monica
#book business
Netflix is adding two more releases to its excellent library of games. The streaming giant announced Monday it recently secured exclusive mobile rights to Dust & Neon and Highwater, two upcoming titles from indie publisher Rogue Games. Of the two, the former will arrive first when it hits... Continue reading at Engadget
[ Engadget | 2023-02-06 18:00:28 UTC ]
More news stories like this | News stories tagged with:
#upcoming titles
#nintendo switch
#february 16th
#climate change
#fair amount
#partly due
#indie publisher
Despite modest attendance, the first in-person LibLearnX in many ways delivered exactly what ALA membership asked for when the association began rethinking the now defunct ALA Midwinter Meeting—fewer meetings, more educational offerings and learning opportunities, and more time to connect with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#in-person liblearnx
The owner of the hybrid publisher has promised representatives from the Authors Guild that he will address the myriad complaints brought against his company that have piled up for about five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#hybrid publisher
#authors guild
Following a down year for print book sales, NPD Group's publishing industry analyst, Kristen McLean, predicts that 2023 will be a year of transition for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#npd group
#kristen mclean
#publishing industry
#print book
'PW' talks with Stephane Metayer about the making of 'Tephlon Funk!,' a fast-paced paranormal adventure graphic novel set in the Queensbridge housing projects in New York City in the 1990s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#stores planned
The much-anticipated account of the troubled prince’s life has broken publisher’s previous record for first-day sales in the UK, US and CanadaPrince Harry’s memoir sold 1,430,000 copies on its first day on sale in the US, Canada and the UK combined, according to the book’s publisher Penguin... Continue reading at The Guardian
[ The Guardian | 2023-01-12 13:44:46 UTC ]
More news stories like this | News stories tagged with:
#prince harry
#previous record
#first-day sales
#nonfiction book
#publisher penguin
#memoir
Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
More news stories like this | News stories tagged with:
#make sense
#digital lives
#short stories
Stan Lee deserves his place in the pantheon of great pop culture architects, but his Marvel characters did more than just entertain – they actively fought against prejudice. Continue reading at The Conversation
[ The Conversation | 2022-12-27 09:02:59 UTC ]
More news stories like this | News stories tagged with:
#stan lee
#comic book
Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot
[ Book Riot | 2022-12-22 16:50:46 UTC ]
More news stories like this |
“Thomas Pynchon is a young writer, just twenty, who has previously published fiction in Epoch. He is a Cornell graduate and now lives in Seattle.” Writers know that the time between when a piece is accepted by a literary magazine and when it is actually published can be rather protracted—my... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-21 09:53:25 UTC ]
More news stories like this | News stories tagged with:
#big names
#thomas pynchon
#young writer
#literary magazine
Pluck any classic novel from a bookstore shelf and it will most likely feature an introduction by a contemporary writer. Especially inspired pairing of authors can imbue an old text with new relevance, highlight its enduring influence, or even become a new selling point for a backlist title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling point
#backlist title
#bookstore
#publishers make
Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with:
#social feeds
#digital revolution
#digital media
The CEO of Worzalla says that with Chinese dominance of the industry threatened by frequent lockdowns and high shipping costs, now is the time for American printers to expand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#american printers