Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised more than $150,000 to tackle hunger in the Horn of Africa by enticing donors with perks like collector’s edition comic books or a meet-and-greet at San Diego’s Comic-Con. Save the Drive-In, a campaign supported by Honda, is raising money to help sustain the dwindling number of drive-in movie theaters. Supporting innovation has been another popular theme. Philips recently used Indiegogo to launch a competition in which entrepreneurs battle to raise money for their product ideas. Campaigns that reach a certain level of their funding goals will be eligible for a $60,000 grand prize from Philips. In a less-competitive example, Domino’s Powered by Pizza initiative has supported such Indiegogo campaigns as a tech incubator and a comic book series that promotes literacy, offering gift cards to donors. “These campaigns let brands engage with their customers rather than just treating them as a transaction,” said Indiegogo co-founder Danae Ringelmann. “The customers feel like they’re working alongside the brand to make something happen.” Brands can get customer feedback, and, starting Sept. 23, they’ll be able to create their own branded hubs through Indiegogo’s new self-serve Partner Pages... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-24 00:00:00 UTC ]
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The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Free operating systems based on the Linux operating system kernel invented and published by Linus Torvalds are now a serious alternative to Windows, not least due to the wide range of open source software on offer. We reveal the six most ingenious free applications under Linux, which... Continue reading at PC World
[ PC World | 2024-02-01 14:00:00 UTC ]
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A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Not only is her latest cookbook her first best seller, the veteran chef has come around to whimsical rainbow flair on baked goods. Continue reading at The New York Times
[ The New York Times | 2023-12-14 10:02:00 UTC ]
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US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek
[ AdWeek | 2023-11-13 21:00:00 UTC ]
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Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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